What 2 Billion eCommerce Interactions Reveal About Mobile Product Discovery

61% of the 2.4 billion smartphone users on the planet reach for their mobile phones within five minutes of waking up.  Our latest report on mobile product discovery — based on 2 billion eCommerce interactions on our platform — revealed some interesting insights on how technology has impacted shopper purchasing behaviour on mobile. Here’s our take on what the data showed us. Fashion Already Winning on Mobile In early 2016, uber-luxury brand Burberry announced that more than half their eCommerce purchases happened on mobile. In fact, over the last five…

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How Technology Helps Small Retailers Fight the Big Guys

Imagine the most efficient salesperson at your favorite store and how well they predict just what you would like to buy. Now imagine the same efficient salesperson, except it’s not just you she knows about — she knows about thousands like you and helps each of those yous with just as much precision. That’s an exceptionally watered down, oversimplified version of what personalization and AI mean to the ecommerce world. And if you’re competing with the Amazons of the world, that clever algorithm is your best friend. It isn’t good…

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Are You Ready for the Shoppers this Holiday Season?

How relevant is Black Friday in a world where great deals come by almost all year round, drones deliver purchases at your doorstep, and social media is the primary medium influencing purchase decisions? That’s a loaded question to answer when you’re on the verge of yet another holiday shopping season. A recent survey by Accenture revealed majority of consumers in the US plan to do their holiday shopping online. Cyber Monday has officially overtaken Black Friday as the most anticipated holiday sales day in the US. We bring you the…

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Decoding the Real Retail Transformation Story

“What is the future of retail?” As an oft-repeated question that has had its share of the spotlight in retail conferences and boardroom discussions across the globe, posing this question here could seem a bit been there done that. We’re not strangers to the image of e-commerce monsters gobbling up traditional brick-and-mortar stores. eMarketer states that e-commerce sales will increase at four times the rate of retail sales this year bringing the yearly estimate to 23.2% for 2017. That is a disturbing statistic if you’re at the retail end of…

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Event Highlights: What’s Happening At Shop.Org 2017

The retail transformation story is a phrase we’ve heard for a while now. But, what’s really changing? The latest instalment of Shop.org, the e-tail event of the year, kickstarted in Los Angeles, earlier today. This year the event — that attracts the who’s who of e-commerce — focuses on AI and machine learning, women in retail tech, consumer-first marketing, and a lot more. Quoting NRF’s Senior Vice President for Retail Strategy, Cristina Ceresoli, “Our goal is that they (conference attendees) walk away inspired and informed, taking with them practical skills…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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Introducing: Unbxd Intelligent Storefront

Customer delight is our number one priority at Unbxd. Every new feature or product enhancement is designed keeping in mind one simple principle- what would help our customers achieve their business goals. After numerous customer interviews and countless discussions, we are excited to announce the launch of our latest product – Intelligent Storefront. Unbxd Intelligent Storefront uses machine learning algorithms to individually personalize the browsing experience of shoppers on your site based on several signals like purchase history, product preferences, and current online behavior. Since 70% of online shoppers discover…

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How Unbxd Autocorrect offers 90% accuracy level

– Part 2 of Autocorrect Series    In a previous article, we discussed how a typical autocorrect solution is only 60% accurate and how this low level of accuracy could lead to $3M in lost revenue. Unbxd Autocorrect, on the other hand, offers a 90% accuracy level. This 30% increase in the accuracy level could turn the lost revenue into a relevant shopper experience and high-margin profit. In this follow-up article, let us discuss the technical details of how we built the Unbxd Ecommerce Site Search Autocorrect to provide 90%…

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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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A Definitive Guide to Ecommerce Search UX

Part 1: The Essential Components of a Great Site Search Experience “Lead them to what they seek.” Shoppers interact with your site in three ways: They search, browse, or use onsite recommendations.   Of the above three paths, shoppers who use site search are highly intent driven, meaning they know what they are looking for. They also have the highest potential for conversion. Many shoppers start their search for products on Google and then navigate to an ecommerce site. But this behavior is beginning to change. Shoppers are increasingly using…

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