How Unbxd Autocorrect offers 90% accuracy level

– Part 2 of Autocorrect Series    In a previous article, we discussed how a typical autocorrect solution is only 60% accurate and how this low level of accuracy could lead to $3M in lost revenue. Unbxd Autocorrect, on the other hand, offers a 90% accuracy level. This 30% increase in the accuracy level could turn the lost revenue into a relevant shopper experience and high-margin profit. In this follow-up article, let us discuss the technical details of how we built the Unbxd Autocorrect to provide 90% accuracy.   The…

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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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A Definitive Guide to Ecommerce Search UX

Part 1: The Essential Components of a Great Site Search Experience “Lead them to what they seek.” Shoppers interact with your site in three ways: They search, browse, or use onsite recommendations.   Of the above three paths, shoppers who use site search are highly intent driven, meaning they know what they are looking for. They also have the highest potential for conversion. Many shoppers start their search for products on Google and then navigate to an ecommerce site. But this behavior is beginning to change. Shoppers are increasingly using…

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Is your search spellcheck costing you $3M in lost revenue?

According to a 2016 WebLinc report, over 30% of online shoppers use the search feature on e-commerce sites. The report also suggests that shoppers who used the site search showed a 216% increase in conversion rate and a 21% increase in average order value. But often, businesses are not able to convert these shoppers with high intent to purchase, owing to lack of a good site search solution that allows for human errors such as spelling mistakes. A site search solution that doesn’t take user errors into account will return…

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What is missing in your 1:1 personalization strategy?

  1:1 personalization has become a buzzword in eCommerce today. According to an Econsultancy survey, 94% of businesses believe that personalization is critical to current and future success of the organization. Experts recommend that online retailers use 1:1 personalization for all three types of on-site shopper journeys—site search, navigation and recommendations. And undoubtedly, when done right, personalization significantly reduces shopper effort, leading to improved engagement, decreased bounce rates and increased revenues. However, while 1:1 personalization is important and successful, does it work for all shoppers?   1:1 personalization works for…

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Analytics Technology 

Not just a “Dashboard” anymore!

That’s right, the good ol’ “dashboard” won’t be called the same anymore, at least not with all the new features version 2 comes with. With beta version rolling out, the new intuitive interface offers advanced controls over the former “dashboard”, giving you full-control of the service. See the full list of features here. A formidable amount of expertise on various e-commerce verticals and thorough research on visitor shopping patterns helped us encapsulate some really useful features into a single controller that merchandisers, analysts, and even developers can use. Getting Right…

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Events 

Meet us at Shop.org 2016

Are you looking to talk product discovery and site search challenges at the upcoming Retail’s Digital Summit in Dallas, next week? Sign up to collect the EXCLUSIVE Shoppers’ Experience Report of your website from our site analysts at Booth #4024. The report is curated with insights from focus group participants that are analyzed on the basis of 45 key parameters. You will get in-depth knowledge of the usability issues that are dissuading shoppers from finding the right products on your website. We will also cover the suggestions on how you…

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Analytics Events Industry News 

Throwback Thursday: When Unbxd Went to IRCE 2015, The World’s Largest eCommerce Conference

It’s that time of the year again! If you’re a part of the online retailing community, you’re probably aware that IRCE is one of the biggest events in the industry on the planet! IRCE is special event for Unbxd, because it not only provides us with the opportunity to network with some of the retail industry stalwarts from across the globe, but also gives us a chance make a valuable contribution to their companies’ revenue through technology and industry best practices. Unbxd at IRCE 2015: Same time, last year The…

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Machine Learning Product Discovery Site Search 

Predictive search – First Step Towards A Great Site Search Experience

This is a 4 part series on how to deliver a stellar a site search experience. In this post, we will share usability guidelines on designing a predictive site search – one that anticipates user intent and intelligently guides them towards the right product. In our previous post we talked about the importance of relevancy for eCommerce site search, the 12 different query types that customers typically use to find a product, and how to address these. Let’s look at another pivotal building block for a great site search experience:…

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