A notable client of Netcore unbxd PIM has earned recognition for its elegant and refined silver jewelry collection and extensive Bridal Collection. With a legacy of delicate designs and exceptional service all across India, the brand has developed a loyal client base over the years.

However, expanding their reach through e-commerce revealed a common challenge: image optimization.

The problem is that huge image files must be converted into web-friendly formats to ensure that all the visuals are high-quality and can load faster on any device and on any platform.

This process can be cumbersome and expensive, especially for small businesses that cannot afford a separate technical team to handle these tasks. Our customer faced this obstacle firsthand, hindering their ability to showcase their stunning jewelry online effectively.

In this blog, let us explore how the brand overcame this challenge with an exclusive suite of AI apps of Unbxd PIM to enhance its digital presence through astute image management.

Foremost hurdle: Image format

• Resource Drain: Manually converting images from traditional formats (JPEG/PNG) to the web-optimized WebP format demanded significant time and effort, diverting resources from other core business tasks.

• Compromised Visuals: Reducing image resolution wasn't an option to speed up load times, as it would have sacrificed the intricate details of their jewelry designs.

• Sluggish Website Performance: Large image files slowed page load times, creating a frustrating user experience and potentially leading to lost sales.

• Diminished User Experience: Delays and subpar visuals negatively impacted the overall browsing experience for potential customers, making it harder for them to appreciate and engage with the brand’s products online.

Empowering Digital Asset Management

Unbxd PIM's suite of 25+ AI-powered apps presented the jewelry brand with a comprehensive solution to their challenges and beyond.

• Effortless Automation: The AI-powered app streamlined the conversion process from JPEG and PNG to WebP, eliminating the need for time-intensive manual work and freeing up valuable resources.

• Uncompromised image conversion: The conversion process preserved the stunning visual detail of our client’s jewelry while optimizing images for web performance.

• Enhanced Website Performance: The implementation of smaller WebP image files resulted in faster page load times, contributing to a seamless and enjoyable browsing experience for customers.

• Beyond Images: Unbxd PIM's AI Apps Suite offered a range of features, such as auto-generated product descriptions and SEO tag creation, that further enriched our brand’s product information and overall digital strategy.

The transformation in action: JPEG to WebP

Let's visualize the impact of this conversion using a specific example: a pair of earrings with intricate craftsmanship. Here's how Unbxd PIM improved the user experience:

• Before: The high-resolution JPEG images, while showcasing the earrings' beauty, could lead to slow page loading, especially on slower connections. Potential customers might experience delays or even abandon the page entirely due to frustration.

• After: With Unbxd PIM's Image Conversion app, the WebP format delivers the same stunning visuals but with dramatically reduced file size. Pages featuring the earrings load rapidly, allowing shoppers to immediately appreciate the intricate details and scroll through the catalog effortlessly.

Beyond image conversion: The power of Unbxd PIM's AI apps suite

Here are a few ways the AI Apps Suite enhanced our client’s e-commerce operations:

• Compelling product descriptions: The AI-powered tools effortlessly generated engaging product descriptions tailored for different online channels and marketplaces, saving time and attracting more customers.

• Global reach: One-click translation features allowed the brand to expand into new markets by making its product catalog accessible in over 100 languages.

• Social media impact: The AI app's ability to generate trending Instagram hashtags boosted the visibility of the brand’s products on social platforms, drawing in a wider audience of potential shoppers.

• Search engine success: Expertly crafted SEO meta tags improved product rankings in search engine results, driving increased traffic to their website and ultimately boosting overall sales,

Are you ready to transform your product data and streamline your ecommerce operations? Witness the power of Unbxd PIM's 25+ AI Apps in revolutionizing your business.

Schedule a demo today and see how these advanced tools can elevate your retail game!