Unbxd is excited to announce the launch of the BigCommerce app, a seamless solution to manage product data between Unbxd PIM and eCommerce sites hosted and powered by BigCommerce.
One must ask, why is PIM so crucial for eCommerce stores to run successfully? As eCommerce companies grow and scale, the system’s overall complexity tends to increase, including business workflows, operational management, system requirements, and data management. Product information becomes more scattered and decentralized and, in some instances, more individually controlled and hence siloed. This makes Product Information Management one of the top concerns for many fast-growing SMEs and large enterprises at the same time.
To bridge this gap, Unbxd announced its partnership with BigCommerce (on 10 March 2021) as a Certified Technology Partner in pursuit to enable 60,000+ BigCommerce stores with AI-powered PIM services and technology. With this partnership, eCommerce stores would be benefitted from owning their digital shelf completely.
The underlying question is how can an eCommerce store on BigCommerce use Unbxd PIM for its website. In this short piece, we are going to walk you through the same.
What is the BigCommerce App for Unbxd PIM?
The BigCommerce app for Unbxd PIM uses APIs to establish connectivity between Unbxd PIM and any eCommerce website that utilizes BigCommerce. Using the app, eCommerce teams can create and manage product content within Unbxd PIM and publish to multiple BigCommerce sites simultaneously, without the need to manually download, edit and verify feed files or spreadsheets.
How does it work?
The Unbxd PIM BigCommerce app works by mapping BigCommerce mandatory and custom fields with the product attributes present in the PIM. The set of configurations are saved as a template which can then be reused multiple times to send and receive product data from a BigCommerce website.
How will it benefit an eCommerce team?
In addition to user-created custom fields, BigCommerce specifies 25 mandatory product fields (attributes), which need to follow specific naming conventions and schema as part of every product feed. eCommerce teams spend a significant amount of time and effort to transform their internal product data to fit into BigCommerce specific formats – time and effort to be utilized more efficiently.
Unbxd PIM’s BigCommerce app helps teams save significant time and effort by not having to manually pore through large volumes of product data and transform them to suit the bespoke schema and formats every time product information requires to be updated on the site.
Additional benefits include –
- One time, single-click authentication and installation
- Bulk or selectively updating product data
- Eliminate manual downloads and uploads of feed files
- Publish across multiple BigCommerce sites simultaneously
- Automate import and export between PIM and BigCommerce sites.
Getting started with Unbxd on BigCommerce App Store
BigCommerce is a leading software-as-a-service eCommerce platform that enables merchants to build, innovate and grow their businesses online. With a unique combination of easy-to-use, enterprise-level features and flexibility, BigCommerce powers more than 60,000 B2B and direct-to-consumer online stores across 120 countries — including Fortune 1000 brands like Avery Dennison, Ben & Jerry’s, Bliss, Burrow, Skullcandy, Sony, and Woolrich. Visit www.bigcommerce.com for more information.