Magento has been a powerhouse in terms of getting innumerable eCommerce live and supporting them to build successful eCommerce brands. Magento powered eCommerce stores are one part of the $3.46 trillion sized eCommerce market. Consumers are increasingly moving to eCommerce as the sole medium for shopping – with around an estimated 2.05 billion digital buyers in 2020. To keep up with this staggering market demand, Magento partners need to be much more agile and provide the best experience to a shopper.
This agility and speed have become increasingly feasible as artificial intelligence becomes more closely tethered to both businesses and consumers in the eCommerce economy. With personalized marketing, chatbots, and voice-controlled assistants, consumers know what they want sooner, are able to inquire about products easier, and make their purchases faster. Backend businesses process and inventory management have also rocketed by the implementation of AI in cloud-based ERP systems and supply chain management software – staying prepared for customers day and night.
Consumers are bombarded with advertisements day in and day to the extent that they are desensitized to adverts. It’s essential that adverts are hyper-personalized and directly speak to a consumer, tackling the pain points. Otherwise, adverts will not have an effective RoI.
Leveraging AI to create personalized messaging is key here. For example, creating UAC ads or emailer content based on past purchase data of consumers and carrying relevant recommendations will be highly effective. Utilizing AI for this purpose will make sure that this can be done on the scale.
This approach feels more authentic to consumers and in turn, they are more likely to remain loyal to a certain brand. The use of AI in marketing is bringing customer’s better information and in turn, moving them through the sales funnel much faster for all Magento eCommerce stores.
Personalized Marketing
AI’s ability to digest and analyze consumer data has made personalized marketing campaigns incredibly sophisticated. By using AI, many Magento partners are able to deploy effective ad targeting, product recommendations, and even dynamic websites where web page content changes depending on a visitor’s purchase and browsing data.
Consumers are bombarded with advertisements day in and day to the extent that they are desensitized to adverts. It’s essential that adverts are hyper-personalized and directly speak to a consumer, tackling the pain points. Otherwise, adverts will not have an effective RoI.
Leveraging AI to create personalized messaging is key here. For example, creating UAC ads or emailer content based on past purchase data of consumers and carrying relevant recommendations will be highly effective. Utilizing AI for this purpose will make sure that this can be done on the scale.
This approach feels more authentic to consumers and in turn, they are more likely to remain loyal to a certain brand. The use of AI in marketing is bringing customer’s better information and in turn, moving them through the sales funnel much faster for all Magento eCommerce stores.
