Personalizing the Browsing Experience: The Power of AI and Human Insight Combined
Touching myriad applications of AI in retail and eCommerce
AI has been the buzzword for some years now in the tech and marketing industry. At this point of time, AI is finding never ending applications across verticals in hitethero unthought of ways.
Similarly the eCommerce industry has been deeply impacted by the advent of AI in different spheres of functioning ranging from
- Recommendation systems
- Virtual assistants
- Omnichannel Personalization
- Personalized search and browse
Particularly looking at personalized search and browse for eCommerce websites, they add a tonne of value to the customer experience and the final bottom line.
Watch Ravi Maira, SVP Products at Unbxd talk about this AI in eCommerce in detail with sharp focus on AI for product discovery.