Unbxd Strengthens its Product Discovery Offering with the Addition of Browse

Unbxd Launches Browse at eTail West, completing the trifecta of online product discovery -- search,
browse, and product recommendations.

PALM SPRINGS, Calif., Feb. 27, 2018 /PRNewswire/ — Unbxd, the world’s smartest product discovery platform, announced the launch of their latest product earlier today. Unbxd’s Browse combines the accuracy of AI-driven automation with unique merchandiser insight to offer shoppers a personalized shopping experience.

The intelligent AI algorithm takes into account more than 50 shopper signals to personalize all category pages, at scale, for each individual shopper.  At the same time, the extensive merchandising controls give merchandisers the leeway to guide the AI-suggested experience and set up customized campaigns for selected set of shoppers or categories.

Browse also allows A/B testing, giving merchandisers the option of simultaneously creating and testing multiple live category page variants to identify the top performers.

Ravi Maira, SVP of Products at Unbxd says, “More than two-thirds of online shoppers browse through product categories to find the products they want to buy. However, these shoppers are individuals; they come from different places, have different preferences, and are looking for different things.  Browse understands and celebrates this difference by offering each one of these shoppers a browsing experience that is reflective of who they are and where they come from. Adding personalized browsing to the product discovery experience of the shopper increases overall engagement levels and we have seen it impact revenues by as much as 25% as a part of Unbxd’s product discovery platform.”

With the addition of Browse to its suite of products, Unbxd now offers a complete product discovery solution that lives up to the promise of helping shoppers find the products they want, irrespective of whether they’re searching, getting product recommendations, or browsing to find them.

Highlights from the State of Mobile Product Discovery 2017 Report:

  • Search continues to become more important on mobile, for product discovery. Search usage on mobile grew to 11.3% of all sessions
  • Shoppers who search are more likely to buy. Mobile search contributes to 29.2% of revenue, with 11.3% of total sessions
  • Retailers have little time to understand shopper intent for better product discovery. Shoppers are spending significantly lower time and viewing fewer pages on mobile
  • Searches on mobile are more specific and demonstrate higher intent
  • Local and regional product preferences dominate on mobile

About Unbxd

Unbxd is the smartest Product Discovery Platform that understands shoppers’ intent and connects them to products they are most likely to buy — across site search, navigation and recommendation purchase journeys. The platform combines AI-based automation, powerful merchandising controls and extensive user experience capabilities, to enhance on-site shopper experience and increase revenue for online retailers.

Unbxd enables 36 billion annual interactions and $4.5 billion in online GMV, for leading retailers like Ashley HomeStore, Express, HSN, and Rue21, across the globe.

Founded in 2011, the company is headquartered in Mountain View, California. To learn more, visit www.unbxd.com or follow them on Twitter @unbxd.

This was originally published under PRNewswire here.