Unbxd Launches Browse at eTail West, completing the trifecta of online product discovery -- search, browse, and product recommendations.
PALM SPRINGS, Calif., Feb. 27, 2018 /PRNewswire/ — Unbxd, the world’s smartest product discovery platform, announced the launch of their latest product earlier today. Unbxd’s Browse combines the accuracy of AI-driven automation with unique merchandiser insight to offer shoppers a personalized shopping experience.
The intelligent AI algorithm takes into account more than 50 shopper signals to personalize all category pages, at scale, for each individual shopper. At the same time, the extensive merchandising controls give merchandisers the leeway to guide the AI-suggested experience and set up customized campaigns for selected set of shoppers or categories.
Browse also allows A/B testing, giving merchandisers the option of simultaneously creating and testing multiple live category page variants to identify the top performers.
Ravi Maira, SVP of Products at Unbxd says, “More than two-thirds of online shoppers browse through product categories to find the products they want to buy. However, these shoppers are individuals; they come from different places, have different preferences, and are looking for different things. Browse understands and celebrates this difference by offering each one of these shoppers a browsing experience that is reflective of who they are and where they come from. Adding personalized browsing to the product discovery experience of the shopper increases overall engagement levels and we have seen it impact revenues by as much as 25% as a part of Unbxd’s product discovery platform.”
With the addition of Browse to its suite of products, Unbxd now offers a complete product discovery solution that lives up to the promise of helping shoppers find the products they want, irrespective of whether they’re searching, getting product recommendations, or browsing to find them.
Unbxd is an AI-driven eCommerce search platform that understands shoppers’ intent and connects them to the products they are most likely to buy — across purchase journeys. Unbxd powers search for more than 1300+ eCommerce sites across 40+ countries. The Unbxd product discovery solution is custom-built to be deployed across verticals such as Fashion, Healthcare, Pharma, Autoparts, Home Decor, B2B, and Mass Merchants. For more information, please visit unbxd.com or follow them on LinkedIn.
This Press Release was originally published here