January 23, 2019 BY White Paper - Product Information Mismanagement
Why ecommerce companies are struggling with getting product content quickly in front of their shoppers, and how they can accelerate their go-to-market plans.
Blog Post – Why Content Is King For Online Retailers
January 23, 2019 BY Blog Post - Why Content Is King For Online Retailers
Great product content that is complete, accurate, and rich in product information can significantly increase sales. Consider these findings from a survey of online shoppers, which underline the importance of product content: 26% of online shoppers consider product information to be ‘the most important attribute’ when deciding which website to...
Blog Post – Product Information Management (PIM): Food For AI?
January 23, 2019 BY Blog Post - Product Information Management (PIM): Food For AI?
By definition, Product Information Management or PIM is a systematic approach to organize all the data an organization has or uses about their products. Last week I discussed how organizations have the ability to make experiences better by adding discipline through enhanced use of their Product Lifecycle Management (PLM), in...