Once visitors see search results, there are five things they can do:
- Click on a product of interest, if they find one on the first page.
- Close the browser or move to a different site.
- Click on another part of the same website to look for something else.
- Refine their search keywords and try again.
- Move to the next page of the search results to continue looking for their product of interest, if they did not find it on the first page.