Docs

Recommendation Widgets

Learn how the recommendations are generated for widgets in the How it Works section.

The following sections describe in detail about each Unbxd Recommendation widget and how they play an important role in improving user experience and business metric performances based on average order value, average cart size, order conversions, etc.

The description also provides information about the site properties on which the widgets work the best.

Recommended For You

Visitors are anonymously tracked using their browser cookies. Their affinities toward certain fields are drawn from their browsing history and purchase patterns. The "Recommended For You" widget uses this information to showcase personalized products.

Suggested site property:

Although this widget can be inserted anywhere across your site, this widget is best displayed on the Homepage.

Integrate using APIs | Integrate using SDKs

Recently Viewed

The "Recently Viewed" widget as the name suggests, showcases those products visitor has previously viewed. Products are sorted based on the time of visit.

This widget does not showcase products that were ordered or bought.

Suggested site property:

Although this widget can be inserted anywhere across your site, this widget is best displayed on the Homepage, Category pages, or both.

Integrate using APIs | Integrate using SDKs

More Like This

This widget displays recommended products similar to the one being viewed on the Product Detail Page (PDP). These recommendations are based on visitor's field preferences recorded with the help of Unbxd Analytics.

Field preferences are derived by assigning appropriate weights to fields and a final score is achieved for each product. Among products with similar scores, those that were clicked or ordered the most will be shown first.

Once the widget goes live, recommendations are automatically generated based on batch jobs that run on a daily basis. The "More Like This" widget offers an excellent opportunity to upsell relevant products from your catalog.

Suggested site property:

This widget is best displayed on the Product Details Pages (PDP).

Integrate using APIs | Integrate using SDKs

Viewed also Viewed

This widget displays products viewed by visitors who have previously visited the Product Details Page (PDP). These recommendations are based on collaborative filtering algorithm for individual product clicks.

Among products with similar scores, the products that were clicked or ordered the most will be shown first. Once the widget goes live, recommendations are automatically generated based on batch jobs that run on a daily basis.

The "Viewed also Viewed" widget aids in exposing products to visitors and offers an excellent opportunity to upsell and cross-sell from your catalog.

Suggested site property:

This widget is best displayed on the Product Detail Pages (PDPs).

Integrate using APIs | Integrate using SDKs

Bought also Bought

This widget displays products bought by visitors who have previously bought (or ordered) the product being viewed. Similar to the Viewed also Viewed, this widget generates products based on collaborative filtering algorithm for individual product clicks.

The products that were ordered the most will be shown first. Once the widget goes live, the recommendations are automatically generated based on batch jobs that run on a daily basis. This widget can aid in cross-selling and thereby increase the average cart size.

Suggested site property:

This widget is best displayed on the Product Detail Pages (PDPs) and on Cart pages.

It is highly recommended to not integrate the Viewed also Viewed and Bought also Bought widget together on the same PDP (Product Detail Page) as it would prevent the widgets from showing duplicate products. This scenario may arise right after integrating the widgets due to the lack of site data.

Integrate using APIs | Integrate using SDKs

Cart Recommendations

Cart Recommendations widget allows you to cross-sell by displaying products on the Add to Cart page. The recommended products are generated based on the category map that you create on the console.

Mapping categories/sub-categories will enable the widget to showcase products from one category (eg. category A) when a product from the other (eg. category B) gets added to the cart.

For example, you defined a category map: Level 1 - Women's Clothing, Level 2 - Accessories. The Cart Recommendations widget will display 'Designer Belts' after the visitor has added ' Ryan Sheckler London
'Jefferson' Slim-fit Trousers
' to her/his cart.

Suggested site property:

This widget is best displayed on the Cart pages.

Integrate using APIs | Integrate using SDKs

Top Sellers

Top seller widgets showcase products that are frequently sold in your ecommerce site or app. This widget allows you to highlight products that customers are most likely to buy.

The algorithm analyzes your site’s overall sale information for a month/fortnight/week/day at a site or category level for recommending top selling products to your customers.

The Top seller widgets display location-based recommendations to visitors. These widgets can be personalized based on visitor location and visitor behavior.

Unbxd offers 4 types of top-seller widgets:

  • Home Page Top Sellers
  • Category Top Sellers
  • PDP Top Sellers
  • Brand Top Sellers

HomePage Top Sellers

This widget showcases products that have been ordered the most from your site's Homepage.

Suggested site property:

This widget is best displayed on the site’s homepage.

Integrate using APIs | Integrate using SDKs

Category Top Sellers

This widget showcases top selling products from a specific category.

Suggested site property:

This widget is best displayed on Category and Sub-category pages.

Integrate using APIs | Integrate using SDKs

PDP Top Sellers

This widget showcases top selling products similar for a specific product.

Suggested site property:

This widget is best displayed on Product Detail Pages (PDP).

Integrate using APIs | Integrate using SDKs

Brand Top Sellers

This widget showcases top selling products from a specific brand.

Suggested site property:

This widget is best displayed on Product Detail Pages (PDP).

Integrate using APIs | Integrate using SDKs

Complete the Look

This widget get its name from its ability to recommend visitors on a PDP (Product Details Page), curated products that matches with the original product to create a particular “look”. While this widget provides a clever way to cross-sell your products, it also makes it convenient for visitors to shop for all the desired products without having them to navigate around the site.

"Fashion and apparel sites", where models are styled with a range of products that are readily available on the site can make the most out of this widget. For example, on the product details page of "Vera Wang Ivory White Wedding Gown”, you can showcase “Vera Wang Bridal Fingerless Gloves”, “Flower White Gracious Tiara”, and “Vera Wang Ivory Lace Edge Cathedral Length Bridal Veil” using the “Complete the Look” widget.

As you are the "Spock", you get to decide the "look" for any product and configure this widget accordingly.

Suggested site property:

This widget is best displayed on Product Detail Pages (PDP).

Integrate using APIs | Integrate using Template Editor

Console Settings

Log on to your Unbxd Recommendation account and navigate to Widget tab from the navigation panel.

Edit Widget Configuration:

The "Edit Widget Configuration" option allows you to configure widget-related settings like, number of products to be displayed, filters, etc.

Edit Widget Template:

The "Edit Widget Template" option allows you to modify widget templates and themes like box type, widget size, border color, etc.

View Integration Steps:

This section provides the code snippet for each recommendation widget and helps you integrate the recommendation widgets.


Got the knack of Unbxd Recommendations widgets? Let us get started with the integration. Learn how to upload your Product Feed