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Deborah Lippmann sees a 45% increase in
orders from search
Saving man-hours by implementing brilliant AI-powered site search
About Deborah Lippmann
Deborahlippmann.com is a leading beauty brand by celebrity manicurist Deborah Lippmann.
Known for keeping up with trends in nail color and design, Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle to Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace, to name a few.
Business Challenges
Burdened by how Magentoās native site search misguided customers for the simplest of queries, Deborah Lippmann knew it was time for a change to make sure their customers were able to discover products effortlessly. They also wanted to offer customers a personalized experience to ensure higher conversions and cross-sell –
- Displaying relevant results for simple as well as complex queries
- An error-tolerant search experience
- Personalization to maximize the shopping experience of customers
Read the complete Case Study to know:
- How did Deborah Lippmann shorten the path-to-purchase with visual autosuggest?
- How did Deborah Lippmann increase conversions by increasing relevancy on their search results?
- How was slick merchandising and effective AI-based recommendations crucial for Deborah Lippmannās increased conversions?
