A Leading Beauty Brand Sees Remarkable Increase in Conversions, and a Substantial Increase in Revenue With Unbxd’s Site Search and Personalization Offerings.
Deborahlippmann.com is a leading beauty brand by celebrity manicurist Deborah Lippmann.
Known for keeping up with trends in nail color and design, Deborah Lippmann is the go-to manicurist for the most fashionable magazines and renowned fashion houses from Vogue, InStyle, W, Vanity Fair and Elle to Donna Karan, Rodarte, Narciso Rodriguez, Marchesa and Versace, to name a few.
With Magento, our customers encountered zero results for
even the slightest errors, resulting in visitor dissatisfaction
Co-Founder & MD, Deborah Lippman
Burdened by how the Magento’s native site search misguided customers for the simplest of queries, Deborah Lippmann knew it was time for a change to make sure their customers were able to discover products effortlessly. They also wanted to offer customers a personalized experience to ensure higher conversions and cross-sell.
To counter all their site search challenges, Deborah Lippmann chose Unbxd’s product discovery platform. Unbxd’s offering to Deborah Lippmann included:
With Unbxd’s customized autocomplete option, Deborahlippmann.com was able to implement predictive & advanced autocomplete that would help customers construct search queries and lead them to relevant & trending products.
With Magento’s native Site Search, visitors to the Deborah Lippmann site were constantly experiencing irrelevant results. Unbxd’s hyper relevant search facilitated the understanding of the visitor’s
intent to deliver relevant results for all types of search queries. This included:
Deborahlippmann.com noticed that their customers were getting frustrated with how easily their searches were being misinterpreted, due to spelling errors and typos.
With Unbxd’s advanced spell check deborahlippmann.com was able to show relevant results for even the most mangled spelling errors.
Unbxd’s intelligent recommendation engine allowed Deborahlippman.com to track visitor interactions with product views, searches, cart additions and purchases to build a unique profile for every visitor. Unbxd incorporated personalized recommendations to facilitate 1:1 personalization, with the ability to provide:
Unbxd’s powerful merchandising dashboard allowed Deborah Lippmann to apply business rules like creating occasion based landing pages, and creating merchandising banners that conformed to their business goals. With the Unbxd Merchandising Dashboard, Deborahlippman.com was equipped with the right tools to:
Unbxd Inc, is an eCommerce personalization & recommendation platform that provides search, navigation, product recommendations, merchandizing and analytics solutions for eCommerce companies. Unbxd’s goal is simple: provide the tools that marketers & merchandisers need to help customers find what they’re looking for.