product discovery ecommerce

Weekend E-Commerce Reading: Assortment Planning, Groupon Selling Goods, Dynamic Pricing

From going live with the website, getting ready with the private beta to gearing up for the next set of targets, a fun week for Unbxd. Heres what you should not miss about e-commerce this week. HBR Blogs: Which Products Should You Stock? Assortment planning is another one of those areas which could use all the help it can get from big data. Which products to stock, which to sell together, these are the questions your planning tools must be able to answer for you. Why Online Retailers’ New Pricing Strategy Will Backfire Dynamic pricing is one of those new games in town that is reaping increased revenue for online retailers, but as the article points out, it has its pitfalls. These pitfalls, however, are easily manageable by building in consumer behaviour into dynamic pricing algorithms, just like algorithmic trading techniques need to account for human behaviour. AllThingsD: Groupon Acquires Tech to Enable the Sale of Goods Globally Next Year This should not come as a surprise and in fact, it might just be a great way to build upon the scale that Groupon has achieved. EConsultancy Blog: The importance of returning customers Dont miss out the last chart. Esp. the data points on content relevance, which we know from experience is the most important factor in getting search and navigation right; and the data point on combos, which ties directly into the assortment planning link above.

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