Digital commerce has become the #1 problem B2B/B2C businesses are looking to solve today. There has been a paradigm shift in how B2B businesses operate in the last year owing to the pandemic.
B2B commerce is on the rise across the globe, and this growth is expected to come more via digital channels at the expense of incumbent offline channels. A similar pattern is observed across D2C brands, which were already witnessing a surge in online traffic, sales, and conversions before the pandemic hit the world.
This has caused more businesses to sell online and accelerate the adoption of digital commerce platforms. The challenge is that digital commerce platforms need to integrate seamlessly with ecosystem applications to create compelling shopper experiences for online shoppers.
According to the report, “The 2021 Gartner CIO survey also shows that 83% of the respondents expect to increase their use of digital channels to reach customers, and 79% will increase the use of self-service in 2021.”
Gartner recently published a vendor guide called The Gartner Digital Commerce Vendor Guide, 2021. (Find the report here. Gartner Subscription required
The guide lists the Digital Commerce vendors into major categories, including – Platforms, Service Providers, Customer Service, Selling Technologies, Enrichment Technologies, Marketplace Technologies, Data Management, Analytics, Payment, Logistics and Fulfillment, and Cross-border Commerce.
Unbxd has been recognized by Gartner in this vendor guide for Commerce Search, Personalization Engines, and Product Information Management capabilities.
Unbxd is an AI-powered eCommerce Search solution that connects shoppers with the products they come looking for and are most likely to buy. It studies 200+ unique data signals, clickstream data (500M+ events approx.) every day and applies advanced data sciences to create a contextual, relevant, and personalized shopping experience.
It engages the shoppers across the search, browse (category pages), and recommendations purchase journey. Unbxd optimizes the catalog data and feed indexing using its Product Information Management solution. Unbxd thus enables many components in an end-to-end product discovery journey.
These modular digital commerce solutions add more agility and greater flexibility to eCommerce businesses. Composable commerce seems to be the way forward. It allows digitally advanced organizations to implement commerce solutions with modular architecture with low/no-code requirements. Though composable commerce as a concept is quite in its nascent stage, a modular digital commerce solution is a good starting point to view into The Future of Commerce!
We at Unbxd are happy to contribute towards building the future of commerce with our unique AI-powered product offerings – that happen to be the pillars of technology for any eCommerce (B2B or B2C) business today.