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Unbxd launches Ranking Insights for Search and Browse

Online merchandising tools can help make life easier for merchandisers and marketers. They simplify boost and bury campaigns creation, enable pinning and slotting, and display product ranking for search queries and pages.

However, the data behind why products rank the way they do hasn’t been readily available — until now.

We’re excited to announce the availability of this data in Ranking Insights.

What is Ranking Insights?

Ranking Insights is an enhancement to the merchandising functionality of Unbxd Search and Unbxd Browse.

Ranking Insights provides data behind the product ranking for search queries and category pages. It displays comparative performance of hits, clicks, add to carts, and orders. Ranking Insights also breaks down the performance of query-related synonyms, phrases, and concepts, and it displays the various filters, sorts, and boosts applied by the merchandiser to a specific query.

Merchandisers who want more granular data can also view these data points for individual products. Product scores on query relevance, popularity (query level for Unbxd Search and site level for pages), and dynamic scores based on boosts and burys are visible for individual products, and the Clickstream View makes it easy to compare the performance of multiple products from a single window.

Eager to Jump In?

Here is a short video on how to start using Ranking Insights for Search.

And watch this quick video on how to use Ranking Insights with Browse.

If you’re interested in text instructions follow these links for Search and Browse.

Why did we build Ranking Insights?

Data is central to the success of any product discovery activity. Ranking Insights makes performance data accessible and actionable. Better understanding of the logic and reasoning behind product rankings can help online merchandisers and marketers develop strategies and campaigns that contribute to conversions.

How does Ranking Insights help?

Ranking Insights can help merchandisers and product teams:

Decrypt product ranking: See why a specific product or a set of products are ranked in a particular order, or why a certain product does not rank higher despite being a bestseller for specific search queries

Interpret boosting impact: Understand how low, medium, and high levels of boosting affect product positions in pages and fine-tune boosting for desired results

Measure campaign results: Compare product sequences pre- and post-campaign or validate live rankings such as zero search results for search queries

Understand the effects of merchandising: Identify if page rules or site level rules are limiting certain products from appearing in search results

Ranking Insights for Search

Follow these steps to get to the Ranking Insights screen for Search.

1. Login to your Unbxd Dashboard. On the main menu, under Merchandising, select Commerce Search.

2. Ensure the Query Rules tab is selected. Enter the search query for which you wish to see the ranking insights. Select a campaign from the list of campaigns that appear.
The search query entered needs to be part of either an active or a paused campaign. If no search campaigns exist, Ranking Insights can be accessed, by creating a non-working Search campaign.

3. Click Edit Campaign

4. Continue past the Campaign Details page and into the Merchandising tab. Select the Continue Merchandising option

5. Select Ranking Insights on the top right of the screen to see the query performance metrics

6. Toggle Clickstream Data on. Point to any individual product and select the Insights option to view performance data for individual products

Ranking Insights for Browse

Follow these steps to get to the Ranking Insights screen for Browse.

1. Login to your Unbxd Dashboard. Select the Products dropdown and choose Browse. On the main menu, under Merchandising, select Browse.

2. Ensure the Page Rules tab is selected. Enter the page campaign for which you wish to see the ranking insights. Select a campaign from the list of campaigns that appear.
A page rule needs to be part of either an active or a paused campaign. If no page level campaigns exist, Ranking Insights can be accessed, by creating a non-working Page Rule campaign.

3. Click Edit Campaign

4. Continue past the Campaign Details page and into the Merchandising tab. Select the Continue Merchandising option

5. Select Ranking Insights on the top right of the screen to see the page performance metrics

6. Toggle Clickstream Data on. Point to any individual product and select the Insights option to view performance data for individual products

 

For queries or to see a detailed walkthrough of Ranking Insights, contact your Unbxd Customer Success Manager.

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