Jan 25 2019

Unbxd Launches Ranking Insights For Search And Browse

Sashindar Rajasekaran

Product Marketing Manager


Online merchandising tools can make life easier for merchandisers and marketers. They simplify boost and bury campaign creation, enable pinning and slotting, and display product ranking for search queries and pages. However, the data behind why products rank the way they do hasn’t been readily available — until now. So we’re excited to announce the availability of this data in Ranking Insights.

What are Ranking Insights?

Ranking Insights is a feature that provides information about how well products are ranked for specific search queries and category pages on Unbxd Search and Unbxd Browse. It displays data about the performance of hits, clicks, add-to-carts, and orders and breaks down the performance of related synonyms, phrases, and concepts. It also shows the filters, sorts, and boosts applied by merchandisers to a specific query. For more detailed data, Ranking Insights allows merchandisers to view information about individual products, including scores based on relevance, popularity, and dynamic scores from boosts and buries. In addition, the clickstream view makes it easy to compare the performance of multiple products from one window.

Eager to Jump In? Here is a short video on using Ranking Insights for Search.

Why did we build Ranking Insights?

Ranking Insights can help merchandisers and product teams.

 

Decrypt product ranking

See why a specific product or a set of products are ranked in a particular order or why a specific product does not rank higher despite being a bestseller for particular search queries. 

Interpret boosting impact

Understand how low, medium, and high levels of boosting affect product positions on pages and fine-tune boosting for desired results. 

Measure campaign results

Compare product sequences pre- and post-campaign or validate live rankings such as zero search results for search queries, and understand the effects of merchandising. Identify if page rules or site level rules limit certain products from appearing in search results ranking insights for Search. 

Follow these steps to get to the Ranking Insights screen for Search.

1. log in to your Unbxd Dashboard. On the main menu, under merchandising, telecommerce Search.

2. Ensure the query Rules tab is selected. Enter the search query for which you wish to see the ranking insights. Select a campaign from the list of campaigns that appear. The search query entered needs to be part of either an active or a paused campaign. If no search campaigns exist, Ranking Insights can be accessed by creating a non-working Search campaign.

3. Click Edit Campaign

4. Continue past the campaign Details page and into the Merchandising tab. Select the continue Merchandising option

5. Select Ranking Insights on the top right of the screen to see the query performance metrics

6. Toggle Clickstream Data on. Point to any individual product and select the Insights option to view performance data for individual products ranging from Insights to Browse

Follow these steps to get to the Ranking Insights screen for Browse.

1. log in to your Unbxd Dashboard. Select the product dropdown and choose to browse. On the main menu, under merchandising, select Browse.

2. Ensure the page Rules tab is selected. Enter the page campaign for which you wish to see the ranking insights. Select a campaign from the list of campaigns that appear. A page rule must be part of either an active or a paused campaign. If no page-level campaigns exist, Ranking Insights can be accessed by creating a non-working Page Rule campaign.

3. Click Edit Campaign

4. Continue past the campaign Details page and into the Merchandising tab. Select the continue Merchandising option

5. Select Ranking Insights on the top right of the screen to see the page performance metrics

6. Toggle Clickstream Data on. Point to any product and select the Insights option to view performance data for individual product queries or see a detailed walkthrough of Ranking Insights; contact your Unbxd Customer Success Manager.

To know more about the workings of Unbxd Search, book a demo!


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