As a merchandiser, relevancy is a term that youâll hear often.Â
Depending on who you ask, relevancy has many meanings. But everyone will agree that relevancy is centered around tracking and analyzing a shopperâs preferences to show them the products that they are looking for.
Relevancy and Ranking have helped eCommerce stores to anticipate and prioritize a shopperâs needs to provide a seamless retail experience.
Why Unbxd?
When it comes to delivering personalized eCommerce, your store should be equipped to gauge the interest and patterns of a returning shopper.Â
As an online shopper, the sheer volume of products deters me from navigating via the product category pages when Iâm shopping. I prefer searching for the product either by what I intend to buy, by the name of the brand, or the type of product.Â
But site search isnât always as effective as I would like it to be. A perfect site search solution should be able to:
Stemming: Unbxd recommends you stem common search keywords and phrases to its root or base unit. For instance, queries like âRunning shoesâ and âRunners shoesâ will provide the same set of search results, if âRunningâ and âRunnersâ is stemmed to âRunâ.
Synonyms: With a growing list of synonyms for different verticals, Unbxd allows your store to hit the road running. Our comprehensive list of synonyms helps your shopper find the product they need no matter how they search for it.
Exclude Terms: As a merchandiser, youâd like to exclude products that may have the same keywords searched for, but isnât what the shopper intended to see. Unbxd allows you to create a library of keywords or phrases that you donât want to be displayed interchangeably. For instance, queries like âDress Shirtâ may also display âShirt dressâ, which is not the same category of product and does not meet the shopperâs intent. Unbxd allows you to insert âShirt Dressâ as an âExclude Termâ so that results for âDress Shirtâ wonât display âShirt Dressâ.
Mandatory Terms: Mandatory terms work on a similar principle of Tokenization and Named Entity Recognition, where your search engine recognizes the most important keyword or phrase in a query and displays results from the relevant category. For instance, queries like ‘Jumpsuit Dresses’ will give results that have the keyword ‘Jumpsuit’ either within the product title or its description.
Products by Popularity: Unbxd allows you to promote products that are popular in the category your shoppers are browsing. Clickstream insights reveal the number of times a product has been clicked on, added to cart, and purchased in the last 30 days. These statistics allow merchandisers to create campaigns that boost your productâs findability and enhance search relevance, which we will talk about in detail in a future blog post.
Ranking Fields: Once fields are assigned as âsearchableâ, Unbxd recommends indexing fields by its âweightâ or ârelevancyâ. For instance, the âTitleâ field is ranked âHIGHâ since shoppers often search for a keyword or phrase that exists within the title. Similarly, âproductTypeâ or âcatLevelâ will be ranked âNORMALâ, while âcolorâ will be ranked âLOWâ.
User Behavior: Inbuilt User behavior engine allows Unbxd to track, collect, and analyze how shoppers interact within your store. Data from Clickstream and Ranking Insights helps you plan careful campaigns that boost your productâs findability and revenue.Â
Apart from this, Unbxd allows you to rank relevant products higher using the Boost/Bury feature within the Unbxd Console.
These are just instances that are most commonly used by the customers who come to us to fix their relevancy. We do much more than just this to ensure that no shopper returns from your website with 0 or irrelevant products found. If your shopper leaves your store because of a poor experience, theyâre never coming back. We understand how you want to create a seamless shopping experience for all your shoppers, where searching for the right product doesnât take moving heaven and earth.
If youâre wondering how you can make your site search system more relevant to your shoppers and profitable to your brand, look no further. Unbxd is your go-to place.
Send us an email and weâd be happy to show you how we can help power your brandâs relevancy engine.Â
- Autocomplete my search query as Iâm typing. Maybe even autocorrecting the search query in real-time.
- Suggest products even as Iâm typing in my keyword. Maybe even search by synonyms to provide me with products that match my intent.
- Display a search page that isnât cluttered and allows me to sort by price, popularity or newness.Â
- Provide me with filters and facets that can help me zero in on the product I need.
- Display high-quality images that correctly represent the product
- Select and compare products and features side-by-side.
- Allow me to preview and add a product to the cart without taking me to the Product Display Page.
- Display search results within 2 seconds and have a responsive design.
Stemming: Unbxd recommends you stem common search keywords and phrases to its root or base unit. For instance, queries like âRunning shoesâ and âRunners shoesâ will provide the same set of search results, if âRunningâ and âRunnersâ is stemmed to âRunâ.
Synonyms: With a growing list of synonyms for different verticals, Unbxd allows your store to hit the road running. Our comprehensive list of synonyms helps your shopper find the product they need no matter how they search for it.
Exclude Terms: As a merchandiser, youâd like to exclude products that may have the same keywords searched for, but isnât what the shopper intended to see. Unbxd allows you to create a library of keywords or phrases that you donât want to be displayed interchangeably. For instance, queries like âDress Shirtâ may also display âShirt dressâ, which is not the same category of product and does not meet the shopperâs intent. Unbxd allows you to insert âShirt Dressâ as an âExclude Termâ so that results for âDress Shirtâ wonât display âShirt Dressâ.
Mandatory Terms: Mandatory terms work on a similar principle of Tokenization and Named Entity Recognition, where your search engine recognizes the most important keyword or phrase in a query and displays results from the relevant category. For instance, queries like ‘Jumpsuit Dresses’ will give results that have the keyword ‘Jumpsuit’ either within the product title or its description.
Products by Popularity: Unbxd allows you to promote products that are popular in the category your shoppers are browsing. Clickstream insights reveal the number of times a product has been clicked on, added to cart, and purchased in the last 30 days. These statistics allow merchandisers to create campaigns that boost your productâs findability and enhance search relevance, which we will talk about in detail in a future blog post.
Ranking Fields: Once fields are assigned as âsearchableâ, Unbxd recommends indexing fields by its âweightâ or ârelevancyâ. For instance, the âTitleâ field is ranked âHIGHâ since shoppers often search for a keyword or phrase that exists within the title. Similarly, âproductTypeâ or âcatLevelâ will be ranked âNORMALâ, while âcolorâ will be ranked âLOWâ.
User Behavior: Inbuilt User behavior engine allows Unbxd to track, collect, and analyze how shoppers interact within your store. Data from Clickstream and Ranking Insights helps you plan careful campaigns that boost your productâs findability and revenue.Â
Apart from this, Unbxd allows you to rank relevant products higher using the Boost/Bury feature within the Unbxd Console.
These are just instances that are most commonly used by the customers who come to us to fix their relevancy. We do much more than just this to ensure that no shopper returns from your website with 0 or irrelevant products found. If your shopper leaves your store because of a poor experience, theyâre never coming back. We understand how you want to create a seamless shopping experience for all your shoppers, where searching for the right product doesnât take moving heaven and earth.
If youâre wondering how you can make your site search system more relevant to your shoppers and profitable to your brand, look no further. Unbxd is your go-to place.
Send us an email and weâd be happy to show you how we can help power your brandâs relevancy engine. 
