Holiday Shopping 2017 Insights: What the Week Meant For eCommerce

That time of year — the one about long flights back home, Thanksgiving TV marathons, and stuffed turkey with pumpkin pie, came to a close last weekend. The online boom has added a new dimension to the holiday season as brands and shoppers wait for Black Friday and Cyber Monday sales with equal gusto. In fact, research by Deloitte revealed 91% of shoppers planned to shop online during the holiday weekend. We analysed millions of customer visits — across fashion and lifestyle, beauty, and home decor — to understand the…

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