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Holiday Shopping 2017 Insights: What the Week Meant For eCommerce

That time of year — the one about long flights back home, Thanksgiving TV marathons, and stuffed turkey with pumpkin pie, came to a close last weekend. The online boom has added a new dimension to the holiday season as brands and shoppers wait for Black Friday and Cyber Monday sales with equal gusto. In fact, research by Deloitte revealed 91% of shoppers planned to shop online during the holiday weekend. We analysed millions of customer visits — across fashion and lifestyle, beauty, and home decor — to understand the…

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Are You Ready for the Shoppers this Holiday Season?

How relevant is Black Friday in a world where great deals come by almost all year round, drones deliver purchases at your doorstep, and social media is the primary medium influencing purchase decisions? That’s a loaded question to answer when you’re on the verge of yet another holiday shopping season. A recent survey by Accenture revealed majority of consumers in the US plan to do their holiday shopping online. Cyber Monday has officially overtaken Black Friday as the most anticipated holiday sales day in the US. We bring you the…

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