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How Technology Helps Small Retailers Fight the Big Guys

Imagine the most efficient salesperson at your favorite store and how well they predict just what you would like to buy. Now imagine the same efficient salesperson, except it’s not just you she knows about — she knows about thousands like you and helps each of those yous with just as much precision. That’s an exceptionally watered down, oversimplified version of what personalization and AI mean to the ecommerce world. And if you’re competing with the Amazons of the world, that clever algorithm is your best friend. It isn’t good…

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Decoding the Real Retail Transformation Story

“What is the future of retail?” As an oft-repeated question that has had its share of the spotlight in retail conferences and boardroom discussions across the globe, posing this question here could seem a bit been there done that. We’re not strangers to the image of e-commerce monsters gobbling up traditional brick-and-mortar stores. eMarketer states that e-commerce sales will increase at four times the rate of retail sales this year bringing the yearly estimate to 23.2% for 2017. That is a disturbing statistic if you’re at the retail end of…

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Event Highlights: What’s Happening At Shop.Org 2017

The retail transformation story is a phrase we’ve heard for a while now. But, what’s really changing? The latest instalment of Shop.org, the e-tail event of the year, kickstarted in Los Angeles, earlier today. This year the event — that attracts the who’s who of e-commerce — focuses on AI and machine learning, women in retail tech, consumer-first marketing, and a lot more. Quoting NRF’s Senior Vice President for Retail Strategy, Cristina Ceresoli, “Our goal is that they (conference attendees) walk away inspired and informed, taking with them practical skills…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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