In one of my previous blogposts, I wrote about Our Experience at eTailing India Expo 2014, Mumbai. At the event, we had organized an interesting survey to understand the state of ecommerce site search in India. The survey respondents included 227 ecommerce technology & marketing professionals from small & large ecommerce companies including Shopclues, Trendin, Shoppers Stop, Homeshop 18 and more. The much awaited survey results are out and can be downloaded here. This survey covers biggest concerns ecommerce sites have about site search, the features they’re most interested in and how they use their site search data to supplement marketing campaigns.
Introduction Everyone is super thrilled as the holiday season is close approaching. Due to this pandemic, we all forgot about in-store shopping and relied on