In one of my previous blogposts, I wrote about Our Experience at eTailing India Expo 2014, Mumbai. At the event, we had organized an interesting survey to understand the state of ecommerce site search in India. The survey respondents included 227 ecommerce technology & marketing professionals from small & large ecommerce companies including Shopclues, Trendin, Shoppers Stop, Homeshop 18 and more.
The much awaited survey results are out and can be downloaded here. This survey covers biggest concerns ecommerce sites have about site search, the features they’re most interested in and how they use their site search data to supplement marketing campaigns.
Key Learnings and Takeaways from the ecommerce Site Search Survey
The survey gives some great insights into how ecommerce companies approach site search and what are the biggest problems they face. Here are some snapshots of the results from the site search survey- Found it useful? Click the button below to download the full survey.