personalized browsing experience

[Infographic] Personalizing The Online Customer Journey

Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important part of on-site personalization – product recommendations. As an online retailer or store owner, this inforgraphic will help you get a clear picture of different stages of the buyer’s journey and how different types of recommendations at each stage can help them move from one stage of the sales cycle to the next. I’d love to know what you think of the infographic so do comment and share!

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