Decoding the Real Retail Transformation Story

Cheryl Joy , , , 0 comment

“What is the future of retail?” As an oft-repeated question that has had its share of the spotlight in retail conferences and boardroom discussions across the globe, posing this question here could seem a bit been there done that. We’re not strangers to the image of e-commerce monsters gobbling up traditional brick-and-mortar stores. eMarketer states that e-commerce sales will increase at four times the rate of retail sales this year bringing the yearly estimate to 23.2% for 2017. That is a disturbing statistic if you’re at the retail end of…

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Event Highlights: What’s Happening At Shop.Org 2017

Cheryl Joy , , 0 comment

The retail transformation story is a phrase we’ve heard for a while now. But, what’s really changing? The latest instalment of Shop.org, the e-tail event of the year, kickstarted in Los Angeles, earlier today. This year the event — that attracts the who’s who of e-commerce — focuses on AI and machine learning, women in retail tech, consumer-first marketing, and a lot more. Quoting NRF’s Senior Vice President for Retail Strategy, Cristina Ceresoli, “Our goal is that they (conference attendees) walk away inspired and informed, taking with them practical skills…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Sharath Keshavanarayana , , , 1 Comment

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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Introducing: Unbxd Intelligent Storefront

Aditya Singh 0 comment

Customer delight is our number one priority at Unbxd. Every new feature or product enhancement is designed keeping in mind one simple principle- what would help our customers achieve their business goals. After numerous customer interviews and countless discussions, we are excited to announce the launch of our latest product – Intelligent Storefront. Unbxd Intelligent Storefront uses machine learning algorithms to individually personalize the browsing experience of shoppers on your site based on several signals like purchase history, product preferences, and current online behavior. Since 70% of online shoppers discover…

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How Unbxd Autocorrect offers 90% accuracy level

Sravan Kumar , , 1 Comment

– Part 2 of Autocorrect Series    In a previous article, we discussed how a typical autocorrect solution is only 60% accurate and how this low level of accuracy could lead to $3M in lost revenue. Unbxd Autocorrect, on the other hand, offers a 90% accuracy level. This 30% increase in the accuracy level could turn the lost revenue into a relevant shopper experience and high-margin profit. In this follow-up article, let us discuss the technical details of how we built the Unbxd Ecommerce Site Search Autocorrect to provide 90%…

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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

Amit Tyagi , , , , 1 Comment

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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A Definitive Guide to Ecommerce Search UX

Radhika Madhavan , , 0 comment

Part 1: The Essential Components of a Great Site Search Experience “Lead them to what they seek.” Shoppers interact with your site in three ways: They search, browse, or use onsite recommendations.   Of the above three paths, shoppers who use site search are highly intent driven, meaning they know what they are looking for. They also have the highest potential for conversion. Many shoppers start their search for products on Google and then navigate to an ecommerce site. But this behavior is beginning to change. Shoppers are increasingly using…

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Is your search spellcheck costing you $3M in lost revenue?

Radhika Madhavan , , , 1 Comment

According to a 2016 WebLinc report, over 30% of online shoppers use the search feature on e-commerce sites. The report also suggests that shoppers who used the site search showed a 216% increase in conversion rate and a 21% increase in average order value. But often, businesses are not able to convert these shoppers with high intent to purchase, owing to lack of a good site search solution that allows for human errors such as spelling mistakes. A site search solution that doesn’t take user errors into account will return…

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What is missing in your 1:1 personalization strategy?

Pavan Sondur 1 Comment

  1:1 personalization has become a buzzword in eCommerce today. According to an Econsultancy survey, 94% of businesses believe that personalization is critical to current and future success of the organization. Experts recommend that online retailers use 1:1 personalization for all three types of on-site shopper journeys—site search, navigation and recommendations. And undoubtedly, when done right, personalization significantly reduces shopper effort, leading to improved engagement, decreased bounce rates and increased revenues. However, while 1:1 personalization is important and successful, does it work for all shoppers?   1:1 personalization works for…

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Analytics Technology 

Not just a “Dashboard” anymore!

Philson Philip 0 comment

That’s right, the good ol’ “dashboard” won’t be called the same anymore, at least not with all the new features version 2 comes with. With beta version rolling out, the new intuitive interface offers advanced controls over its former “dashboard”, giving you full-control of the service. See the full list of features here. With a formidable amount of expertise on various e-commerce verticals and thorough research on visitor shopping patterns helped us encapsulate some really useful features into the controller that merchandisers, analysts, and even developers can use. Getting Right…

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