Site Search and Product Lifecycle Management

Joel Layton , , 0 comment

A long time ago while sitting with then Lands’ End CEO Edgar Huber I remember him saying something that stuck with me till this day, ”Joel, you can make the best website in the world, but if the product is no good it won’t matter”.  It was a magical phrase that made me look at how I envisioned my websites, and especially with apparel, completely differently.  Undoubtedly, as an e-commerce and digital marketing leader with a heritage steeped in User Experience and implementing Site Search systems it was and is…

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How Relevant is Your Site Search: 5 Elements You Can’t Afford to Ignore

Cheryl Joy , , , 1 Comment

Toys ’R’ Us announced earlier this month that they were closing their doors after 70 years in business, ending an era of timely Christmas bargains and birthday toy-store visit traditions. Amidst last minute scrambles for discounts, nostalgic videos of how it all began, and discussions over what’s left to salvage, the story remains the same — online beat retail yet again. We’ve heard the diatribe about innovation disrupting normalcy and changing how things are done in a hundred different contexts before. The industrial revolution made mass manufactured goods accessible and…

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Why AI in eCommerce is the Partner You’ve Been Looking For

Cheryl Joy , , , , , 1 Comment

AI is touted as the next big thing in almost every industry. From agriculture to transport, there’s barely any industry that is yet to explore at least an aspect of artificial intelligence and how it can enhance it in some way. In the context of eCommerce specifically, the applications of AI go from bots and virtual assistants to its most widespread application — assisted product discovery. But what is product discovery and what role does AI play in simplifying it? Simply put, product discovery is the experience of easily finding…

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Why the Future of Online Merchandising is AI Assisted

Cheryl Joy , , , , 1 Comment

One of the best ways to find the latest fashion trends is to walk into a store at the start of a new season. Almost every brand follows a similar layout — you have your discount racks at the back, the staple essentials in their usual places, and front and centre you have the latest styles and colours of the season. The ones that make it so much harder to walk by without adding them to your cart. It’s easier to resist if you’re closer to the end of the…

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We Won the Retail & eCommerce Award at Amazon AI Conclave!

Cheryl Joy , , , 0 comment

2017 ended with some great news. We at Unbxd, recently took part in the Amazon AI Conclave. And we won! For the uninitiated, Amazon AI Conclave is a two-day event conducted by Amazon to showcase the increasing importance of AI among emerging startups. The event focuses on knowledge sharing and culminates with an award function to recognise pathbreaking innovations in AI. B2B and B2C companies offering AI-based solutions that leverage any of Amazon’s AWS services were open to apply for the awards. We made it to the shortlist in our…

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Evolution of Commerce: How AI is Disrupting the Fashion Industry

Cheryl Joy , , , , , , 0 comment

Karl Lagerfeld’s tech-inspired collection took the fashion world by storm in Paris Fashion Week last year. Chanel’s creative director transformed the runway into cyberspace and showcased fashion’s way of acknowledging the role played by technology in the world of fashion. Fashion-tech, as industry pundits call it, has not just begun. Fashion has embraced almost every tech trend — be it wearable tech, social media and influencer marketing, or even VR and augmented reality. Fashion is constantly evolving and so are the technological trends that aid trade in this ephemeral industry. The impact…

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Site Search in eCommerce and How it All Began at Unbxd

Pavan Sondur , , , , 0 comment

The story of how it all began at Unbxd, in Pavan’s words.  I’ve taken a decision to begin writing at an exciting time at Unbxd. We are growing really fast and have a great opportunity to solve some of the hardest problems software can solve. And, to solve them well. Today, Unbxd has grown its product portfolio to solve product discovery — every onsite interaction that visitors engage in to find products. We power all of them — search, browse, recommend on multiple devices. Our engine determines the most relevant set of products to…

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Holiday Shopping 2017 Insights: What the Week Meant For eCommerce

Cheryl Joy , , , , , 0 comment

That time of year — the one about long flights back home, Thanksgiving TV marathons, and stuffed turkey with pumpkin pie, came to a close last weekend. The online boom has added a new dimension to the holiday season as brands and shoppers wait for Black Friday and Cyber Monday sales with equal gusto. In fact, research by Deloitte revealed 91% of shoppers planned to shop online during the holiday weekend. We analysed millions of customer visits — across fashion and lifestyle, beauty, and home decor — to understand the…

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Machine Learning Versus Automation in Site Search for eCommerce

Pavan Sondur , , , , , 0 comment

Machine learning, AI, Deep Learning are trending buzzwords now. Especially with Site Search and Online Commerce. But, how do you tell that you need machine learning? How do you know that a particular solution has machine learning? Though the terms automation and machine learning are used interchangeably, the biggest difference between the two is that automation does not require any learning. Automation is all about using machines to automate what humans would otherwise do manually. For instance in E-commerce Site-Search, a good automation based solution will use past purchase information to…

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What 2 Billion eCommerce Interactions Reveal About Mobile Product Discovery

Cheryl Joy , , , , 0 comment

61% of the 2.4 billion smartphone users on the planet reach for their mobile phones within five minutes of waking up.  Our latest report on mobile product discovery — based on 2 billion eCommerce interactions on our platform — revealed some interesting insights on how technology has impacted shopper purchasing behaviour on mobile. Here’s our take on what the data showed us. Fashion Already Winning on Mobile In early 2016, uber-luxury brand Burberry announced that more than half their eCommerce purchases happened on mobile. In fact, over the last five…

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