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Etailing India Expo Mumbai 2014 Events Industry News 

Our Experience at eTailing India Expo 2014, Mumbai

Etailing India Expo Mumbai 2014Last week, some of us from Unbxd attended and exhibited at India’s largest ecommerce event – eTailing India Expo at Mumbai. The event turned out to be a great platform for learning, knowledge sharing and network building with delegates from small and large retail, ecommerce and technology companies attending.

Fantastic Lineup of Sessions at eTailing India

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eTailing India saw more than 500 enthusiastic participants as well as over 40 exhibitors from the technology and the ecommerce domain. The event started off with a keynote session by Bijou Kurien, President & CE – Lifestyle at Reliance Retail Ltd. He spoke about the relevancy and advantages of the ecommerce industry in today’s scenario and how a brick-and-mortar retailer could seamlessly go about embracing online retail.

There were educative sessions and panelist debates on the various ecommerce related issues such as the marketplace model and how it suits the fragmented Indian market. This panel discussion saw stalwarts from some of the largest ecommerce companies in India including Saran Chatterjee from Flipkart, Radhika Aggarwal from Shopclues, Ambareesh Murthy from Pepperfry and more.

Another interesting panel discussion was on the technology aspect of online retail. Our CEO, Pavan Sondur was a part of the panel of speakers which talked about ecommerce technology including ecommerce platforms, site search, personalisation and more.

eTailing India’s First Ever Ecommerce Industry Awards

eTailing India announced the first ever ecommerce industry awards at the expo, which brought together major stakeholders in the retail and ecommerce business in the country. Prominent ecommerce players like Amazon, Ebay, BigBazaar Direct, Yepme, Flipkart and Jabong were conferred the eTailing India ecommerce industry awards in different categories. Here are a few of the winners from the night

  • Jabong.com won the “Online Retailer of the Year” award
  • Yepme.com was declared winner of “Web-only Brand of the Year”
  • The “Business to Consumer (B2C) Marketplace of the Year” award was won by Flipkart.com
  • “Global Online Marketplace of the Year” was won by Ebay.in
  • “Path-breaking Debut of the Year” award went to Amazon.in

Unbxd at the eTailing India Expo

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Unbxd exhibited at the expo which saw many people seeking suggestions about the need for relevant & personalized site search for their ecommerce websites. We had planned an interesting survey to capture the concerns ecommerce companies face about site search.

The response was overwhelming and we received some amazing insights from the attendees. We’ll be releasing the results of the survey very soon so stay tuned for updates! One of the lucky survey participants also received a Kindle Paperwhite. Congratulations to Mugdha from Shopper Stop!

We’re still accepting responses for the Ecommerce Site Search Survey – If you’re interested, please click here to fill in the short survey.


All-in-all it was a fun and knowledge-filled event with a great opportunity to meet prospects and industry folks. It was fascinating to see a large number of people setting up ecommerce companies, giving way to innovation and paving the way for the future of ecommerce in India.

We’ll be attending & exhibiting at Etail Asia, Singapore  next week. If you’re attending, do comment below – we’d love to catch up!

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