That time of year — the one about long flights back home, Thanksgiving TV marathons, and stuffed turkey with pumpkin pie, came to a close last weekend. The online boom has added a new dimension to the holiday season as brands and shoppers wait for Black Friday and Cyber Monday sales with equal gusto. In fact, research by Deloitte revealed 91% of shoppers planned to shop online during the holiday weekend. We analysed millions of customer visits — across fashion and lifestyle, beauty, and home decor — to understand the key trends this holiday shopping season. Wondering what transpired in eCommerce this holiday season? Read on.
Kenny has been a shopaholic since forever. He finds his answers by navigating through eCommerce sites and shopping for essentials. It calms his mind when