That time of year — the one about long flights back home, Thanksgiving TV marathons, and stuffed turkey with pumpkin pie, came to a close last weekend. The online boom has added a new dimension to the holiday season as brands and shoppers wait for Black Friday and Cyber Monday sales with equal gusto. In fact, research by Deloitte revealed 91% of shoppers planned to shop online during the holiday weekend. We analysed millions of customer visits — across fashion and lifestyle, beauty, and home decor — to understand the key trends this holiday shopping season. Wondering what transpired in eCommerce this holiday season? Read on.
Ever get the feeling that your YouTube suggestions might know you better than you know yourself? Yes, reader, it’s time to concede that the machines