- Popular Searches
- No Search Results (or) Zero Search Results
Did customers run into “no results found” during the 2021 holiday season? Take action right away to prevent it from happening again. Add appropriate synonyms and redirects to any queries that provided “zero results” in the previous year.
Implement autocorrect and “did you mean” recommendations if spelling mistakes are a problem. There are other ways to optimize “no result found” pages, like:
a) promoting bestsellers or popular categories.
b) recommending queries like “people who searched ‘ABC’ also viewed ‘XYZ’ ”
c) curating redirects for such queries
- Category Pages Insights
Which category pages had the highest traffic during the holiday season in 2021?
Investigate your best and worst-performing categories’ page views, time on page, bounce rates, exit rates, interactions, and page values. Evaluate and see if there are any quick wins that will help your underperforming areas from last year, and double down on the landing pages, language, and promotions that resonate.
Find new ways to optimize and tweak your merchandizing strategy to create an engaging product presentation. Increase the visibility of top-selling, best-rated, or discounted items to pique the curiosity of customers.
- A/B Test Reports
A/B testing demonstrates the efficacy of potential changes, enabling data-driven decisions and ensuring positive impacts. Merchandizers can plan prior A/B tests before the holiday season to evaluate multiple strategies and implement the one which is performing better. During A/B Test experimentation, merchandizers can decide on the following:
a) Traffic Split
b) Control the test duration
c) Decide the winning criteria (Conversion/Average Order Value/Revenue)
- Average Order Value and Conversions: How does your average order value (AOV) of last year’s holiday season compare to the rest of the year? If it’s much lower, it may indicate that you need to upsell and cross-sell more over the upcoming season. Product recommendations can be used to provide buyers with customized recommendations. They may visit your website with a certain product in mind, only to be genuinely delighted to discover that you also carry other things on their holiday shopping list. During sale seasons, impulse purchases are at an all-time high, thus improving product exposure to raise cart values.
This Holiday Season Sell More with Powerful Ecommerce Reports and Insights
Consider last year’s reports for guidance and inspiration as you get ready for the upcoming holidays in 2022. If retailers want to surpass the success of previous years, they must base their merchandising efforts on data.
Unbxd provides simple-to-understand eCommerce reports and analytics for a deeper comprehension of your customer’s activity.
If you want to know more about what Unbxd smart Merchandizing can do for you when you’re at your peak, book a demo here. You’ll see what our box of surprises has in store for you!
Note from Unbxd HR
At Unbxd’s first Blogathon event, we asked our “in-house” experts to write articles for us – anything straight out of their minds! And boy – did we love reading it all!
Prem Auti won the prize, and authored this piece. Thank you Prem – keep writing!