“What is the future of retail?” As an oft-repeated question that has had its share of the spotlight in retail conferences and boardroom discussions across the globe, posing this question here could seem a bit been there done that. We’re not strangers to the image of e-commerce monsters gobbling up traditional brick-and-mortar stores. eMarketer states that e-commerce sales will increase at four times the rate of retail sales this year bringing the yearly estimate to 23.2% for 2017. That is a disturbing statistic if you’re at the retail end of the spectrum. But, wait a minute. The very same numbers don’t appear as ominous when you note that online sales currently only account for ten percent of total retail sales. So, who emerges victorious in the battle between e-tail and retail? More importantly, are they really at war?
Introduction Everyone is super thrilled as the holiday season is close approaching. Due to this pandemic, we all forgot about in-store shopping and relied on