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Customer Spotlight: Pura Vida Bracelets

At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place.


Key Challenges faced by Pura Vida Bracelets

For many online stores, conversions remain a persistent problem and so was the case with Pura Vida Bracelets. While they were consistently tweaking their strategies to improve conversions, they realized that showing personalized products could lead to greater customer engagement and improved conversions. Pura Vida Bracelets have a large inventory of unique products and showing personalized products to each of their customers was a concern.

Overcoming these challenges

To combat the challenges, Pura Vida Bracelets chose Unbxd Recommendations to provide real-time personalized product recommendations for their customers. With Unbxd Recommendations, they not only saw greater customer engagement on their site but also enhanced product discovery that led to greater conversions.

 How does Unbxd Recommendations help Pura Vida Bracelets?

  1. Offer Personalized Recommendations based on Visitor Behavior

Unbxd’s intelligent recommendation engine tracks visitor interactions like product views, searches, cart additions and purchases, to build a unique profile for every visitor and then identifies customer preferences to deliver precise recommendations.

For Pura Vida Bracelets, adding personalized recommendation widgets like ‘Handpicked for you’ and ‘Recently Viewed’ added a personal touch to every visitor’s shopping experience.


  1. Add Recommendations at Every Stage of the Customer Journey

Pura Vida Bracelets now offers recommendations at various stages of the customer purchase journey which helps customer discover products and move from one stage of the purchase process to the next.

Unbxd Recommendations are offered at different stages of customer journey on i.e. the find stage, the selection stage and the checkout stage.

The following types of recommendations were added to Pura Vida Bracelets.

  • Related products – For Product discovery

  • Hand picked for you, Recently viewed – For Personalized recommendations

  • Cart recommendations – To increase the average order value

related products puravida

  1. Access intuitive Dashboard to measure and optimize performance

Puravida Bracelets are able to track important metrics like impressions, clicks, orders, revenue etc. for each widget. Unbxd dashboard also allows them to customize widgets, set a price range and enable location-based recommendations.


How did Unbxd Recommendations improve Pura Vida Bracelets bottom line?

  1. The implementation of Unbxd Recommendations, increased’s average order value by 28 percent, producing a significant increase in revenue.

  1. The Cart Recommendations widget has seen a whopping 24.62% conversion rate in the last three months. For every 100 customers that click on a cart recommendation, 24 end up adding another product to their shopping cart.

  1. The recently viewed widget on delivered a 20.87% conversion rate and accounted for half of all orders coming through Unbxd.

Unbxd Recommedations has helped Pura Vida Bracelets bring a significant change in their bottom line and boosted conversions dramatically. From a customer standpoint, Pura Vida Bracelets were able to offer greater product discovery and saw greater customer engagement on their site.

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We help online stores like Pura Vida Bracelets to deliver a personalized shopping experience to the visitors. To know more about our Recommendations product visit our site. And as always, questions & comments are welcome below!

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