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Nov 25 2014

Customer Spotlight: Pura Vida Bracelets

Nishant Jain


At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various business challenges. Today, our customer spotlight highlights, an online store offering authentic hand-crafted bracelets made by artisans in Costa Rica. was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team comprises young, conscience-minded individuals looking to make the world a better place.

Key Challenges faced by Pura Vida Bracelets

Conversions remain a persistent problem for many online stores, and so was the case with Pura Vida Bracelets. While consistently tweaking their strategies to improve conversions, they realized that showing personalized products could lead to greater customer engagement and improved conversions. Pura Vida Bracelets have a large inventory of unique products, and offering personalized products to each customer was a concern.

Overcoming these challenges

To combat the challenges, Pura Vida Bracelets chose Unbxd Recommendations to provide real-time personalized product recommendations for their customers. With Unbxd Recommendations, they saw greater customer engagement on their site and enhanced product discovery, which led to greater conversions.

 How do Unbxd Recommendations help Pura Vida Bracelets?

1. Offer Personalized Recommendations based on Visitor Behavior

Unbxd’s intelligent recommendation engine tracks visitor interactions like product views, searches, cart additions, and purchases to build a unique profile for every visitor and then identifies customer preferences to deliver precise recommendations.

For Pura Vida Bracelets, adding personalized recommendation widgets like ‘Handpicked for you and ‘Recently Viewed’ added a personal touch to every visitor’s shopping experience.

2. Add Recommendations at Every Stage of the Customer Journey

Pura Vida Bracelets now offers recommendations at various stages. In addition, the recommendations were added to Pura Vida Bracelets' customer purchase journey, which helps customers discover products and move from one step of the purchase process to the next.

Unbxd Recommendations are offered at different stages of the customer journey on, i.e., the find stage, the selection stage, and the checkout stage.

The following types of Related Products – For Product discovery

  • Handpicked for you, Recently viewed – For Personalized recommendations
  • Cart recommendations – To increase the average order value

3. Access the intuitive Dashboard to measure and optimize performance

Puravida Bracelets can track important metrics, like impressions, clicks, orders, revenue, etc., for each widget. Unbxd dashboard allows them to customize devices, set a price range, and enable location-based recommendations.

How did Unbxd Recommendations improve Pura Vida Bracelets' bottom line?

  1. The implementation of Unbxd Recommendations, increased’s average order value by 28 percent, producing a significant increase in revenue.
  2. The Cart Recommendations widget has seen a whopping 24.62% conversion rate in the last three months. For every 100 customers that click on a cart recommendation, 24 end up adding another product to their shopping cart.
  3. The recently viewed widget on delivered a 20.87% conversion rate and accounted for half of all orders coming through Unbxd.

Unbxd Recommendations have helped Pura Vida Bracelets bring a significant change in their bottom line and boosted conversions dramatically. From a customer standpoint, Pura Vida Bracelets were able to offer greater product discovery and saw greater customer engagement on their site.

We help online stores like Pura Vida Bracelets to deliver a personalized shopping experience to visitors. To know more about our Recommendations product, book a demo!

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