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Product Information Management (PIM): Food for AI???

By definition, Product Information Management or PIM is a systematic approach to organize all the data an organization has or uses about their products.  Last week I discussed how organizations have the ability to make experiences better by adding discipline through enhanced use of their Product Lifecycle Management (PLM), in this article we will discuss how using the train depot of PIM can drive more effective use of product information when machine learning or artificial intelligence gets involved. At its core, PIM systems take the data an organization has about…

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Why AI in eCommerce is the Partner You’ve Been Looking For

AI is touted as the next big thing in almost every industry. From agriculture to transport, there’s barely any industry that is yet to explore at least an aspect of artificial intelligence and how it can enhance it in some way. In the context of eCommerce specifically, the applications of AI go from bots and virtual assistants to its most widespread application — assisted product discovery. But what is product discovery and what role does AI play in simplifying it? Simply put, product discovery is the experience of easily finding…

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We Won the Retail & eCommerce Award at Amazon AI Conclave!

2017 ended with some great news. We at Unbxd, recently took part in the Amazon AI Conclave. And we won! For the uninitiated, Amazon AI Conclave is a two-day event conducted by Amazon to showcase the increasing importance of AI among emerging startups. The event focuses on knowledge sharing and culminates with an award function to recognise pathbreaking innovations in AI. B2B and B2C companies offering AI-based solutions that leverage any of Amazon’s AWS services were open to apply for the awards. We made it to the shortlist in our…

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Evolution of Commerce: How AI is Disrupting the Fashion Industry

Karl Lagerfeld’s tech-inspired collection took the fashion world by storm in Paris Fashion Week last year. Chanel’s creative director transformed the runway into cyberspace and showcased fashion’s way of acknowledging the role played by technology in the world of fashion. Fashion-tech, as industry pundits call it, has not just begun. Fashion has embraced almost every tech trend — be it wearable tech, social media and influencer marketing, or even VR and augmented reality. Fashion is constantly evolving and so are the technological trends that aid trade in this ephemeral industry. The impact…

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Site Search in eCommerce and How it All Began at Unbxd

The story of how it all began at Unbxd, in Pavan’s words.  I’ve taken a decision to begin writing at an exciting time at Unbxd. We are growing really fast and have a great opportunity to solve some of the hardest problems software can solve. And, to solve them well. Today, Unbxd has grown its product portfolio to solve product discovery — every onsite interaction that visitors engage in to find products. We power all of them — search, browse, recommend on multiple devices. Our engine determines the most relevant set of products to…

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Machine Learning Versus Automation in Site Search for eCommerce

Machine learning, AI, Deep Learning are trending buzzwords now. Especially with Site Search and Online Commerce. But, how do you tell that you need machine learning? How do you know that a particular solution has machine learning? Though the terms automation and machine learning are used interchangeably, the biggest difference between the two is that automation does not require any learning. Automation is all about using machines to automate what humans would otherwise do manually. For instance in E-commerce Site-Search, a good automation based solution will use past purchase information to…

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What 2 Billion eCommerce Interactions Reveal About Mobile Product Discovery

61% of the 2.4 billion smartphone users on the planet reach for their mobile phones within five minutes of waking up.  Our latest report on mobile product discovery — based on 2 billion eCommerce interactions on our platform — revealed some interesting insights on how technology has impacted shopper purchasing behaviour on mobile. Here’s our take on what the data showed us. Fashion Already Winning on Mobile In early 2016, uber-luxury brand Burberry announced that more than half their eCommerce purchases happened on mobile. In fact, over the last five…

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How Technology Helps Small Retailers Fight the Big Guys

Imagine the most efficient salesperson at your favorite store and how well they predict just what you would like to buy. Now imagine the same efficient salesperson, except it’s not just you she knows about — she knows about thousands like you and helps each of those yous with just as much precision. That’s an exceptionally watered down, oversimplified version of what personalization and AI mean to the ecommerce world. And if you’re competing with the Amazons of the world, that clever algorithm is your best friend. It isn’t good…

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Decoding the Real Retail Transformation Story

“What is the future of retail?” As an oft-repeated question that has had its share of the spotlight in retail conferences and boardroom discussions across the globe, posing this question here could seem a bit been there done that. We’re not strangers to the image of e-commerce monsters gobbling up traditional brick-and-mortar stores. eMarketer states that e-commerce sales will increase at four times the rate of retail sales this year bringing the yearly estimate to 23.2% for 2017. That is a disturbing statistic if you’re at the retail end of…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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