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What 2 Billion eCommerce Interactions Reveal About Mobile Product Discovery

61% of the 2.4 billion smartphone users on the planet reach for their mobile phones within five minutes of waking up.  Our latest report on mobile product discovery — based on 2 billion eCommerce interactions on our platform — revealed some interesting insights on how technology has impacted shopper purchasing behaviour on mobile. Here’s our take on what the data showed us. Fashion Already Winning on Mobile In early 2016, uber-luxury brand Burberry announced that more than half their eCommerce purchases happened on mobile. In fact, over the last five…

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Merchandising Personalization Product Recommendations 

Customer Spotlight: The Kewl Shop

At Unbxd, we’ve been fortunate to work with some of the most innovative companies and help them overcome their business challenges with our personalized solutions. This edition of our Customer Spotlight series highlights, an online store that offers trendy women’s fashion apparels. The Kewl Shop started in 2013 and has quickly grown to become one of the top 150K websites in the world. It is founded by Charles and his business partner Sasi with an objective to provide quality women’s clothes at value for money prices. Charles, the founder…

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Industry News Personalization Product Recommendations 

Customer Spotlight: Pura Vida Bracelets

At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place. Key Challenges faced…

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Analytics Personalization Product Discovery Product Recommendations Site Search 

Ebook : The Ultimate Guide to Ecommerce Conversion Optimization

The biggest reason website visitors leave without completing a purchase isn’t because they weren’t interested in buying, it’s because they got distracted or frustrated at some point in the process. By simplifying the purchase process, you can take away those barriers that keep visitors from converting. Getting a double-digit revenue lift from your conversion optimization efforts requires a thorough understanding of dynamics behind a successful shopping experience and your conversion funnel. It is imperative to optimize the entire shopping experience for your visitors, right from the time they land on…

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Personalization Product Recommendations 

[Infographic] Personalizing The Online Customer Journey

Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important part of on-site personalization…

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Analytics Product Recommendations Site Search 

6 Must-Haves to Stop Losing Your Customers’ Attention

The following is a guest post by Melissa Tsang from ReferralCandy. A successful and enjoyable shopping experience doesn’t just come at the point of sale. Shopping strategy can be different for different customers. Some people hunt for bargains or the perfect shoe, others want latest items. Knowing how to engage customers, with all their varied tastes and preferences, is the challenge that all business face. The longer you can keep your potential customers on your site, the likelier they are to buy. These graphs and numbers from SumAll illustrate this well. Customers…

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Events Product Recommendations 

Coming soon: Unbxd’s Recommendations Magento Extension

A little while ago, we launched our Shopify Recommendations App which has seen more than 250 installs to date. Our Shopify customers seem incredibly satisfied with our product and we are seeing newer sign ups everyday. Riding high on the app’s popularity, this time around, we’ve decided to launch a recommendations extension for Magento. There’s already a buzz surrounding the extension and we’ve seen quite bit of interest shown by many Magento based sites. Here are a few ways our Magento extension can enhance the shopping experience of your visitors…

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Personalization Product Recommendations 

Marketers, Pick Personalized Recommendations Over Content-Based Recommendations Anyday

While a lot has been written about the importance of personalization, a recent report by Retention Science suggests that only about 50% of online retailers in the US offer personalized product recommendations. Source –MarketingProfs Though the importance of product recommendations is reflected in the fact that 76.4% of sites in the IR Top 500 offer recommendations, there is a clear disparity between the number of retailers offering content-based recmommendations and the ones offering *truly personalized* recommendations. So whats the difference and why does it matter? Content-based recommendations traditionally employ collaborative filtering…

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Analytics Personalization Product Recommendations 

2 Simple Ways To Enhance Product Discovery On your Ecommerce Site

I recently came across an interesting post by Hiroshi Mikitani, CEO of Rakuten Inc. where he wrote “In our vision of e-commerce, shopping is not a utilitarian function, but instead, a process of discovery.” Unhindered product discovery allows shoppers to view more products which then leads to greater conversions. The key word here is unhindered. The question is, how do you help visitors discover more products on your online store when you have a huge collection of products. A very obvious answer is site search. While site search does help…

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Analytics Product Recommendations 

4 Brilliant Ways to Use Your Top Sellers That Will Help You Increase Sales

Showcasing your top sellers is a highly effective technique to capture more sales. Your top sellers have “social proof” – the powerful psychological influence that encourages people to do something because other people are doing it. Your top sellers are saying “Not only is this something that has already been purchased, it has been purchased frequently, and by different people”. Giving your customers and potential customers a list of your top sellers is extremely powerful.  Top seller lists influence us all the time: Books, for instance. The book publishing industry is…

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