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7 signs of a broken Site Search

My mind sort of works like a search engine. You ask me something, and I start seeing pictures. – Temple Grandin True story! Today the internet has become the final frontier in our search for almost anything we want.  A previous post spoke about how you can measure the effectiveness of your eCommerce search engine. But how do you know what you are measuring is accurate if your search is already broken in the first place? Search engines have become powerful weapons of information. Evolving and driving our need for…

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eCommerce Search: The holy grail of internet happiness

54 million That’s the number of search queries Google will serve in the time it will take you to read this article. That’s about 88,700 searches per second worldwide. And we aren’t even considering the hits from half a dozen other search engines millions of people use.  With the sheer volume of content being created, search engines like Google, Yahoo, and Bing continually index tens of billions of websites every day, so that internet users like you and I can find the most relevant content when we need it. What’s…

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The Many Hats of Search

Our one stop destination for any thing that we desire to know is the “Google” search bar. Isn’t it? The easy breezy search bar looks simpler but what lies inside is a complex algorithm giving you results in a mere 0.23 seconds. Google’s search page is tagged as the one landing page for getting answers to user queries, gathering information, or may be looking for another website. We trust Google’s search results because: -the time taken to display the results is extremely fast  -the results are highly optimised -it indexes…

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Unbxd Advancements in Entity Extraction

Given today’s vast amounts of data and user queries, making e-commerce search engines more efficient is an extremely challenging problem. In part 1 of this blog, I wrote about why e-commerce businesses must explore entity extraction as a way to increase the relevance of their search results. This follow-up blog goes into how e-commerce companies can put entity extraction and machine learning (ML) into practice, and some advancements that Unbxd brought to this area in the last year. What is entity extraction? Here’s a primer: consider the sentence, “Cindy bought two Levi’s…

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What 2 Billion eCommerce Interactions Reveal About Mobile Product Discovery

61% of the 2.4 billion smartphone users on the planet reach for their mobile phones within five minutes of waking up.  Our latest report on mobile product discovery — based on 2 billion eCommerce interactions on our platform — revealed some interesting insights on how technology has impacted shopper purchasing behaviour on mobile. Here’s our take on what the data showed us. Fashion Already Winning on Mobile In early 2016, uber-luxury brand Burberry announced that more than half their eCommerce purchases happened on mobile. In fact, over the last five…

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Merchandising Personalization Product Recommendations 

Customer Spotlight: The Kewl Shop

At Unbxd, we’ve been fortunate to work with some of the most innovative companies and help them overcome their business challenges with our personalized solutions. This edition of our Customer Spotlight series highlights thekewlshop.com, an online store that offers trendy women’s fashion apparels. The Kewl Shop started in 2013 and has quickly grown to become one of the top 150K websites in the world. It is founded by Charles and his business partner Sasi with an objective to provide quality women’s clothes at value for money prices. Charles, the founder…

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Industry News Personalization Product Recommendations 

Customer Spotlight: Pura Vida Bracelets

At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights Puravidabracelets.com, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. Puravidabracelets.com was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place. Key Challenges faced…

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Analytics Personalization Product Discovery Product Recommendations Site Search 

Ebook : The Ultimate Guide to Ecommerce Conversion Optimization

The biggest reason website visitors leave without completing a purchase isn’t because they weren’t interested in buying, it’s because they got distracted or frustrated at some point in the process. By simplifying the purchase process, you can take away those barriers that keep visitors from converting. Getting a double-digit revenue lift from your conversion optimization efforts requires a thorough understanding of dynamics behind a successful shopping experience and your conversion funnel. It is imperative to optimize the entire shopping experience for your visitors, right from the time they land on…

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Personalization Product Recommendations 

[Infographic] Personalizing The Online Customer Journey

Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important part of on-site personalization…

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Analytics Product Recommendations Site Search 

6 Must-Haves to Stop Losing Your Customers’ Attention

The following is a guest post by Melissa Tsang from ReferralCandy. A successful and enjoyable shopping experience doesn’t just come at the point of sale. Shopping strategy can be different for different customers. Some people hunt for bargains or the perfect shoe, others want latest items. Knowing how to engage customers, with all their varied tastes and preferences, is the challenge that all business face. The longer you can keep your potential customers on your site, the likelier they are to buy. These graphs and numbers from SumAll illustrate this well. Customers…

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