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Dynamic Ranking: The Key to Increase Conversions

Peter logged in to ‘Amynra’, an eCommerce site. He wanted to grab some stuff for his impromptu bachelor party his friends planned. Peter doesn’t have a great way of online shopping as he rarely did it. For him, it was a maze of a plethora of products where he wanted to find his green, leafy, summery beach shorts!  Indeed a task. So, he typed in ‘beach shorts’ and he was flooded with ‘Shorts’ of all types. Peter wasn’t ecstatic about the search results. He had to scroll deep and couldn’t…

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PIM Product Information Management (PIM) 

Managing Your Product Catalog With Unbxd PIM

When brands have huge product catalogs, product teams have to deal with enormous volumes of product data. When product data is maintained in spreadsheets or documents, manually correcting and/or updating huge volumes of data requires a lot of work. Several aspects of editing and updating product data tend to be repetitive, especially because several products in a catalog share quite a few common attributes. But when brands and ecommerce companies rely on legacy systems like spreadsheets, documents, and other content management tools, product teams are forced to make edits and…

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Unbxd PIM: Solving the collaboration challenge

Each task involved in managing product data is handled by a product team member with a particular skill set, and roles are defined accordingly. For example, a content writer drafts the product description and a designer would need to update product images. If the product team works with a freelance photographer, he/she provides the product images. Managing roles for team members, creating and assigning tasks are essential functions of product data management. Also, as we saw with imports, collaborating with external  stakeholders creates additional challenges for role and task management,…

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Product Information Management (PIM) 

Unbxd PIM: Solving the product data imports challenge

The product data management process often begins as a bunch of fields and columns in spreadsheets. This raw product data needs to be put through the wringer of a PIM tool before it can find its place on product listing pages on ecommerce sites. Take for example a global sportswear brand that makes kits for international football competitions and gets its product inventory from suppliers in Tirupur, a small industrial town in the south of India. Or a computer brand that sources storage components from Thailand, display panels from South…

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