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Personalization Product Recommendations 

[Infographic] Personalizing The Online Customer Journey

Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important part of on-site personalization…

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Personalization Product Recommendations 

Marketers, Pick Personalized Recommendations Over Content-Based Recommendations Anyday

While a lot has been written about the importance of personalization, a recent report by Retention Science suggests that only about 50% of online retailers in the US offer personalized product recommendations. Source –MarketingProfs Though the importance of product recommendations is reflected in the fact that 76.4% of sites in the IR Top 500 offer recommendations, there is a clear disparity between the number of retailers offering content-based recmommendations and the ones offering *truly personalized* recommendations. So whats the difference and why does it matter? Content-based recommendations traditionally employ collaborative filtering…

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Analytics Personalization Product Recommendations 

2 Simple Ways To Enhance Product Discovery On your Ecommerce Site

I recently came across an interesting post by Hiroshi Mikitani, CEO of Rakuten Inc. where he wrote “In our vision of e-commerce, shopping is not a utilitarian function, but instead, a process of discovery.” Unhindered product discovery allows shoppers to view more products which then leads to greater conversions. The key word here is unhindered. The question is, how do you help visitors discover more products on your online store when you have a huge collection of products. A very obvious answer is site search. While site search does help…

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Industry News Personalization Product Recommendations Site Search Technology 

[Presentation] 75 Statistics Every Online Retailer Should Know

As an ecommerce retailer you strive to be ahead of the curve and spot trends that will boost conversions. You want to provide your visitors the most efficient and superior shopping experience. To help you spot the latest trends in the ecommerce industry, I’ve put together a presentation on 75 key statistics that will help you predict the future of ecommerce. Let me know what you think of the presentation and do share!   75 Statistics Every Online Retailer Should Know from Unbxd

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Analytics Personalization Product Recommendations 

Ebook: 6 Questions To Ask Before Buying a Product Recommendations Tool

Product recommendations personalize your visitors shopping experience and give you an opportunity to cross-sell and up-sell. If used effectively, product recommendations can increase average order value and boost conversion rates by up to 20%. Talking about personalization, would you like to show personalized recommendations to your visitors based on wisdom of crowd OR by understanding your visitors choice of brand/colour preferences, OR both? How will you decide the types of recommendations you should show to your visitors? What other factors you should consider before buying a recommendations tool for your…

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Analytics Merchandising Personalization Product Recommendations Shopper Behaviour Insights 

Is Shopify Related Products Enough for Your Ecommerce Site?

As a Shopify store owner, you may be using Shopify’s related products solution to show product recommendations to your visitors. Having seen a lot of clients converting over from Shopify’s related products to our Recommendations app, we’ve seen a few common complaints about how Shopify’s related products isn’t enough to maximize conversions and offer a superior, professional experience to online shoppers. In this post, I’m going to dig into how Shopify shows recommendations, why that may not be enough for your site, and how you can improve your product recommendations…

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Analytics Merchandising Personalization Product Recommendations 

[Presentation] 5 Ways an Online Recommendation Engine can Increase Sales

In the fast moving ecommerce world, it has become a challenge for site owners to stay ahead of the competition. It’s important that they continue to innovate and offer great shopping experience to customers. While there are a host of things that affect customer satisfaction and conversions, I’ve particularly made a presentation on how a recommendation engine can help attract customers and increase sales. Product recommendations are an effective way to enhance product discovery and show highly relevant items to your visitors. We at Unbxd, have built a recommendation engine…

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Analytics Merchandising Personalization Product Recommendations 

5 Ways an Online Recommendation Engine can Increase Sales

If you own an ecommerce site, it can be difficult for you to stay ahead of the competition, continue to innovate and offer an incredible shopping experience to your customers. So then, what is the best way for you to attract customers and increase sales on your ecommerce site? While there are a multitude of factors that influence sales, I’m particularly going to talk about how product recommendations can help you increase online sales. Today, online shoppers value recommendations and expect ecommerce sites to personalize their shopping experience. ‘According to…

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Personalization Product Recommendations 

Best Practices for Placing Product Recommendations on your Ecommerce Site

Product recommendations are a great way to help your visitors discover products on your online store and deliver a personalized shopping experience to them. If used effectively, product recommendations can increase average order value by up to 40% and boost conversion rates by 5 – 20%. It’s essential that your recommendations are personalized and shown at the right places on your site, enticing visitors to increase their cart spend. Recommendation widgets such as ‘Topsellers’, ‘Recommended for you’, ‘More like these’ etc. help put across relevant products before your visitors and…

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Analytics Personalization Product Recommendations 

6 Questions to Ask Before Buying a Product Recommendations Tool

Most ecommerce businesses are betting big on product recommendations to provide a  personalised online shopping experience and giving customers an engaging platform to shop on. If used effectively, product recommendations can increase average order value and boost conversion rates by up to 20%. Recommendation systems involve complex algorithms and product discovery techniques which can require a huge investment (both in terms of time and manpower) to build in-house. Today, when there are several recommendation solutions (with some amazing features) available in the market, retailers can easily get started with product…

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