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7 signs of a broken Site Search

My mind sort of works like a search engine. You ask me something, and I start seeing pictures. – Temple Grandin True story! Today the internet has become the final frontier in our search for almost anything we want.  A previous post spoke about how you can measure the effectiveness of your eCommerce search engine. But how do you know what you are measuring is accurate if your search is already broken in the first place? Search engines have become powerful weapons of information. Evolving and driving our need for…

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eCommerce Search: The holy grail of internet happiness

54 million That’s the number of search queries Google will serve in the time it will take you to read this article. That’s about 88,700 searches per second worldwide. And we aren’t even considering the hits from half a dozen other search engines millions of people use.  With the sheer volume of content being created, search engines like Google, Yahoo, and Bing continually index tens of billions of websites every day, so that internet users like you and I can find the most relevant content when we need it. What’s…

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The Many Hats of Search

Our one stop destination for any thing that we desire to know is the “Google” search bar. Isn’t it? The easy breezy search bar looks simpler but what lies inside is a complex algorithm giving you results in a mere 0.23 seconds. Google’s search page is tagged as the one landing page for getting answers to user queries, gathering information, or may be looking for another website. We trust Google’s search results because: -the time taken to display the results is extremely fast  -the results are highly optimised -it indexes…

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Why AI in eCommerce is the Partner You’ve Been Looking For

AI is touted as the next big thing in almost every industry. From agriculture to transport, there’s barely any industry that is yet to explore at least an aspect of artificial intelligence and how it can enhance it in some way. In the context of eCommerce specifically, the applications of AI go from bots and virtual assistants to its most widespread application — assisted product discovery. But what is product discovery and what role does AI play in simplifying it? Simply put, product discovery is the experience of easily finding…

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Site Search in eCommerce and How it All Began at Unbxd

The story of how it all began at Unbxd, in Pavan’s words.  I’ve taken a decision to begin writing at an exciting time at Unbxd. We are growing really fast and have a great opportunity to solve some of the hardest problems software can solve. And, to solve them well. Today, Unbxd has grown its product portfolio to solve product discovery — every onsite interaction that visitors engage in to find products. We power all of them — search, browse, recommend on multiple devices. Our engine determines the most relevant set of products to…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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Is your search spellcheck costing you $3M in lost revenue?

According to a 2016 WebLinc report, over 30% of online shoppers use the search feature on e-commerce sites. The report also suggests that shoppers who used the site search showed a 216% increase in conversion rate and a 21% increase in average order value. But often, businesses are not able to convert these shoppers with high intent to purchase, owing to lack of a good site search solution that allows for human errors such as spelling mistakes. A site search solution that doesn’t take user errors into account will return…

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What is missing in your 1:1 personalization strategy?

  1:1 personalization has become a buzzword in eCommerce today. According to an Econsultancy survey, 94% of businesses believe that personalization is critical to current and future success of the organization. Experts recommend that online retailers use 1:1 personalization for all three types of on-site shopper journeys—site search, navigation and recommendations. And undoubtedly, when done right, personalization significantly reduces shopper effort, leading to improved engagement, decreased bounce rates and increased revenues. However, while 1:1 personalization is important and successful, does it work for all shoppers?   1:1 personalization works for…

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Analytics Industry News Personalization Product Discovery Site Search 

[Ebook] 5 Must-Have Site Search Enhancements for Fashion Ecommerce

A decade ago, retailers believed that people wouldn’t buy fashion products online as they want to experience the touch and feel of products before making a purchase. But ecommerce has changed the way people shop and more and more people are getting comfortable with shopping for fashion online. According to an Emarketer report, online sales of clothing and accessories will continue to grow year over year at a rate faster than even the electronics and books segment, with sales reaching $73 billion by 2016. This opened up a whole new…

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