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Unbxd Advancements in Entity Extraction

Given today’s vast amounts of data and user queries, making e-commerce search engines more efficient is an extremely challenging problem. In part 1 of this blog, I wrote about why e-commerce businesses must explore entity extraction as a way to increase the relevance of their search results. This follow-up blog goes into how e-commerce companies can put entity extraction and machine learning (ML) into practice, and some advancements that Unbxd brought to this area in the last year. What is entity extraction? Here’s a primer: consider the sentence, “Cindy bought two Levi’s…

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How to Leverage Entity Extraction to Make Your Ecommerce Search Engine More Intelligent

Online Shopping and Global ecommerce In 2017, US ecommerce revenue was $447B , or 36% of total retail revenue. That means that Americans buy at least one in every three items online. And the most common way most shoppers try to find what they’re looking for, not surprisingly, is search. Are ecommerce search engines doing the best that they can? However, even the top 50 grossing US ecommerce websites don’t do a great job supporting some common types of search queries, resulting in irrelevant products or zero results. For example, when…

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Industry News Machine Learning Product Discovery Technology 

Product Information Management (PIM): Food for AI?

By definition, Product Information Management or PIM is a systematic approach to organize all the data an organization has or uses about their products.  Last week I discussed how organizations have the ability to make experiences better by adding discipline through enhanced use of their Product Lifecycle Management (PLM), in this article we will discuss how using the train depot of PIM can drive more effective use of product information when machine learning or artificial intelligence gets involved. At its core, PIM systems take the data an organization has about…

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How Relevant is Your Site Search: 5 Elements You Can’t Afford to Ignore

Toys ’R’ Us announced earlier this month that they were closing their doors after 70 years in business, ending an era of timely Christmas bargains and birthday toy-store visit traditions. Amidst last minute scrambles for discounts, nostalgic videos of how it all began, and discussions over what’s left to salvage, the story remains the same — online beat retail yet again. We’ve heard the diatribe about innovation disrupting normalcy and changing how things are done in a hundred different contexts before. The industrial revolution made mass manufactured goods accessible and…

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Why AI in eCommerce is the Partner You’ve Been Looking For

AI is touted as the next big thing in almost every industry. From agriculture to transport, there’s barely any industry that is yet to explore at least an aspect of artificial intelligence and how it can enhance it in some way. In the context of eCommerce specifically, the applications of AI go from bots and virtual assistants to its most widespread application — assisted product discovery. But what is product discovery and what role does AI play in simplifying it? Simply put, product discovery is the experience of easily finding…

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Why the Future of Online Merchandising is AI Assisted

One of the best ways to find the latest fashion trends is to walk into a store at the start of a new season. Almost every brand follows a similar layout — you have your discount racks at the back, the staple essentials in their usual places, and front and centre you have the latest styles and colours of the season. The ones that make it so much harder to walk by without adding them to your cart. It’s easier to resist if you’re closer to the end of the…

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Evolution of Commerce: How AI is Disrupting the Fashion Industry

Karl Lagerfeld’s tech-inspired collection took the fashion world by storm in Paris Fashion Week last year. Chanel’s creative director transformed the runway into cyberspace and showcased fashion’s way of acknowledging the role played by technology in the world of fashion. Fashion-tech, as industry pundits call it, has not just begun. Fashion has embraced almost every tech trend — be it wearable tech, social media and influencer marketing, or even VR and augmented reality. Fashion is constantly evolving and so are the technological trends that aid trade in this ephemeral industry. The impact…

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Site Search in eCommerce and How it All Began at Unbxd

The story of how it all began at Unbxd, in Pavan’s words.  I’ve taken a decision to begin writing at an exciting time at Unbxd. We are growing really fast and have a great opportunity to solve some of the hardest problems software can solve. And, to solve them well. Today, Unbxd has grown its product portfolio to solve product discovery — every onsite interaction that visitors engage in to find products. We power all of them — search, browse, recommend on multiple devices. Our engine determines the most relevant set of products to…

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Machine Learning Versus Automation in Site Search for eCommerce

Machine learning, AI, Deep Learning are trending buzzwords now. Especially with Site Search and Online Commerce. But, how do you tell that you need machine learning? How do you know that a particular solution has machine learning? Though the terms automation and machine learning are used interchangeably, the biggest difference between the two is that automation does not require any learning. Automation is all about using machines to automate what humans would otherwise do manually. For instance in E-commerce Site-Search, a good automation based solution will use past purchase information to…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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