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Product Information Management (PIM): Food for AI???

By definition, Product Information Management or PIM is a systematic approach to organize all the data an organization has or uses about their products.  Last week I discussed how organizations have the ability to make experiences better by adding discipline through enhanced use of their Product Lifecycle Management (PLM), in this article we will discuss how using the train depot of PIM can drive more effective use of product information when machine learning or artificial intelligence gets involved. At its core, PIM systems take the data an organization has about…

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How Relevant is Your Site Search: 5 Elements You Can’t Afford to Ignore

Toys ’R’ Us announced earlier this month that they were closing their doors after 70 years in business, ending an era of timely Christmas bargains and birthday toy-store visit traditions. Amidst last minute scrambles for discounts, nostalgic videos of how it all began, and discussions over what’s left to salvage, the story remains the same — online beat retail yet again. We’ve heard the diatribe about innovation disrupting normalcy and changing how things are done in a hundred different contexts before. The industrial revolution made mass manufactured goods accessible and…

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Why AI in eCommerce is the Partner You’ve Been Looking For

AI is touted as the next big thing in almost every industry. From agriculture to transport, there’s barely any industry that is yet to explore at least an aspect of artificial intelligence and how it can enhance it in some way. In the context of eCommerce specifically, the applications of AI go from bots and virtual assistants to its most widespread application — assisted product discovery. But what is product discovery and what role does AI play in simplifying it? Simply put, product discovery is the experience of easily finding…

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Why the Future of Online Merchandising is AI Assisted

One of the best ways to find the latest fashion trends is to walk into a store at the start of a new season. Almost every brand follows a similar layout — you have your discount racks at the back, the staple essentials in their usual places, and front and centre you have the latest styles and colours of the season. The ones that make it so much harder to walk by without adding them to your cart. It’s easier to resist if you’re closer to the end of the…

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Evolution of Commerce: How AI is Disrupting the Fashion Industry

Karl Lagerfeld’s tech-inspired collection took the fashion world by storm in Paris Fashion Week last year. Chanel’s creative director transformed the runway into cyberspace and showcased fashion’s way of acknowledging the role played by technology in the world of fashion. Fashion-tech, as industry pundits call it, has not just begun. Fashion has embraced almost every tech trend — be it wearable tech, social media and influencer marketing, or even VR and augmented reality. Fashion is constantly evolving and so are the technological trends that aid trade in this ephemeral industry. The impact…

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Site Search in eCommerce and How it All Began at Unbxd

The story of how it all began at Unbxd, in Pavan’s words.  I’ve taken a decision to begin writing at an exciting time at Unbxd. We are growing really fast and have a great opportunity to solve some of the hardest problems software can solve. And, to solve them well. Today, Unbxd has grown its product portfolio to solve product discovery — every onsite interaction that visitors engage in to find products. We power all of them — search, browse, recommend on multiple devices. Our engine determines the most relevant set of products to…

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Machine Learning Versus Automation in Site Search for eCommerce

Machine learning, AI, Deep Learning are trending buzzwords now. Especially with Site Search and Online Commerce. But, how do you tell that you need machine learning? How do you know that a particular solution has machine learning? Though the terms automation and machine learning are used interchangeably, the biggest difference between the two is that automation does not require any learning. Automation is all about using machines to automate what humans would otherwise do manually. For instance in E-commerce Site-Search, a good automation based solution will use past purchase information to…

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Is 1:1 Personalization Really Everyone’s Cup Of Tea?

Personalization is quite the buzzword in the eCommerce world. Any retailer, eCommerce executive, merchandiser or eTail technology leader will be quick to mention 1:1 personalization as one of hot topics on their mind. I have experienced this firsthand during my visits to digital retail events in 2017 — right from Big Show and eTail to IRCE. Almost every retailer wants to know more about this elusive trend that is hot on the charts and every vendor claims to be doing it like a pro. But getting down to the brass…

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How Unbxd Autocorrect offers 90% accuracy level

– Part 2 of Autocorrect Series    In a previous article, we discussed how a typical autocorrect solution is only 60% accurate and how this low level of accuracy could lead to $3M in lost revenue. Unbxd Autocorrect, on the other hand, offers a 90% accuracy level. This 30% increase in the accuracy level could turn the lost revenue into a relevant shopper experience and high-margin profit. In this follow-up article, let us discuss the technical details of how we built the Unbxd Ecommerce Site Search Autocorrect to provide 90%…

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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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