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Analytics Personalization Product Recommendations 

2 Simple Ways To Enhance Product Discovery On your Ecommerce Site

I recently came across an interesting post by Hiroshi Mikitani, CEO of Rakuten Inc. where he wrote “In our vision of e-commerce, shopping is not a utilitarian function, but instead, a process of discovery.” Unhindered product discovery allows shoppers to view more products which then leads to greater conversions. The key word here is unhindered. The question is, how do you help visitors discover more products on your online store when you have a huge collection of products. A very obvious answer is site search. While site search does help…

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Analytics Merchandising Site Search 

E-Grocers – Did You Know You Could Make Your Customers Convert In 1 Click?

Last week, I wrote about how online grocery retailers can implement the option to search by shopping list and help their customers save time. Now, why is time on site such a critical factor for e-grocers? Well, think about it, customers buying their groceries online are obviously technologically savvy and prefer to save time by shopping online. Now as an E-grocer, isn’t it your responsibility to cultivate an experience that helps your customers shop faster and more accurately? Make Your Customers Convert In Just 1 Click I came across an…

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Analytics Product Recommendations 

4 Brilliant Ways to Use Your Top Sellers That Will Help You Increase Sales

Showcasing your top sellers is a highly effective technique to capture more sales. Your top sellers have “social proof” – the powerful psychological influence that encourages people to do something because other people are doing it. Your top sellers are saying “Not only is this something that has already been purchased, it has been purchased frequently, and by different people”. Giving your customers and potential customers a list of your top sellers is extremely powerful.  Top seller lists influence us all the time: Books, for instance. The book publishing industry is…

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Analytics Product Recommendations 

Holiday Season Protip – Make Gift Selection a Breeze For Your Visitors

With the holiday season approaching, online shoppers around the world will soon begin to look for gifts for their loved ones. As as online retailer, the most important question you should be asking yourself is, ‘How are you making it easy for visitors to find and select gifts this holiday season?’ With the sea of bargains surrounding them and the frustration of last minute shopping, your visitors are poised to bounce at the slightest inconvenience. So what can you do to make gift selection easier? To answer this question, I…

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Analytics Site Search 

The #1 Way Your Customers Can Save Time While Buying Groceries Online

Site search is an integral part of online grocery sites. Something we’ve seen time and again is that on an online grocery site, customers usually have a clear idea of what they want. A usability study of Australian online supermarkets revealed that, on average, 70% of site users employ a web site’s search engine, and 43% believe that the search engine is the most important feature on a site (Bannister). In fact, a great shopping experience on a grocery site isn’t dictated by time on site. Quite the opposite actually…

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Analytics Site Search 

This Week Under the Site Search Scanner – Merrell.com

This week, we’re introducing a new weekly series where we’ll grade an ecommerce site on it’s Site Search. Having worked with several clients to help them improve site search, we’ve shortlisted certain crucial parameters like autocomplete, context awareness, relevancy and more which are critical to a superior site search experience. Based on these features, I’ll review a new ecommerce site every week and see where they excel and where they can probably do a little better. Today, under the site search scanner is Merrell.com. Merrell.com is a popular US-based store,…

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Analytics Machine Learning Site Search 

Visual Autocomplete – The Secret Weapon In Your Site Search Arsenal

While shopping online last week, I was looking for a red dress on various online stores and invariably relied on site search to find dresses I would like. It was during this spree that I noticed how visual autocomplete made product discovery incredibly easy and encouraged me to click and eventually convert.  So what is visual autocomplete? Visual autocomplete incorporates product thumbnails replete with images and prices within the autocomplete dropdown. It’s a brilliant way to help visitors reach the desired product directly from the search box. Visual autocomplete is…

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Analytics Personalization Product Recommendations 

Ebook: 6 Questions To Ask Before Buying a Product Recommendations Tool

Product recommendations personalize your visitors shopping experience and give you an opportunity to cross-sell and up-sell. If used effectively, product recommendations can increase average order value and boost conversion rates by up to 20%. Talking about personalization, would you like to show personalized recommendations to your visitors based on wisdom of crowd OR by understanding your visitors choice of brand/colour preferences, OR both? How will you decide the types of recommendations you should show to your visitors? What other factors you should consider before buying a recommendations tool for your…

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Analytics Events Product Recommendations Site Search 

Join Unbxd At Etail East 2014!

eTail East is just a few days away and we’re pretty excited to be there. It’s one of the leading multi-channel retail events and is being held in Philadelphia Marriott Downtown, Philadelphia from August 11-14, 2014. We’re all set to experience four days of amazing sessions, focused networking & some incredible new insights on the ecommerce industry. Hear From Leading Ecommerce Innovators It’ll be great to hear some of the innovators of the retail world, talking about advances in ecommerce, technology and more. Some of the themes we’re particularly looking…

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Analytics Merchandising Personalization Product Recommendations Shopper Behaviour Insights 

Is Shopify Related Products Enough for Your Ecommerce Site?

As a Shopify store owner, you may be using Shopify’s related products solution to show product recommendations to your visitors. Having seen a lot of clients converting over from Shopify’s related products to our Recommendations app, we’ve seen a few common complaints about how Shopify’s related products isn’t enough to maximize conversions and offer a superior, professional experience to online shoppers. In this post, I’m going to dig into how Shopify shows recommendations, why that may not be enough for your site, and how you can improve your product recommendations…

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