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Dynamic Ranking: The Key to Increase Conversions

Peter logged in to ‘Amynra’, an eCommerce site. He wanted to grab some stuff for his impromptu bachelor party his friends planned. Peter doesn’t have a great way of online shopping as he rarely did it. For him, it was a maze of a plethora of products where he wanted to find his green, leafy, summery beach shorts!  Indeed a task. So, he typed in ‘beach shorts’ and he was flooded with ‘Shorts’ of all types. Peter wasn’t ecstatic about the search results. He had to scroll deep and couldn’t…

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The importance of being Relevant

As a merchandiser, relevancy is a term that you’ll hear often.  Depending on who you ask, relevancy has many meanings. But everyone will agree that relevancy is centered around tracking and analyzing a shopper’s preferences to show them the products that they are looking for. Relevancy and Ranking have helped eCommerce stores to anticipate and prioritize a shopper’s needs to provide a seamless retail experience. Why Unbxd? When it comes to delivering personalized eCommerce, your store should be equipped to gauge the interest and patterns of a returning shopper.  As…

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Broken Site Search? Quick ways to fix it!

Did you know that 8 out of 10 Americans shop online? About 79% of U.S. shoppers find what they want and order them via the Internet. And still, 42% of companies completely ignore the on-site search. Looking at the stats, we realize how deeply we are engaged with online shopping and how some companies still don’t prioritize fixing a broken search system.  Let’s consider the upcoming holiday season.  This is the time of the year when merchandisers, both online and offline, ready their holiday catalogs for shoppers to splurge. But…

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The Many Hats of Search

Our one-stop destination for anything that we desire to know is the “Google” search bar. Isn’t it? The easy-breezy search bar looks simpler but what lies inside is a complex algorithm giving you results in a mere 0.23 seconds. Google’s search page is tagged as the one landing page for getting answers to user queries, gathering information, or maybe looking for another website. We trust Google’s search results because: -the time taken to display the results is extremely fast  -the results are highly optimized -it indexes the websites to show…

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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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Is your search spellcheck costing you $3M in lost revenue?

According to a 2016 WebLinc report, over 30% of online shoppers use the search feature on e-commerce sites. The report also suggests that shoppers who used the site search showed a 216% increase in conversion rate and a 21% increase in average order value. But often, businesses are not able to convert these shoppers with high intent to purchase, owing to lack of a good site search solution that allows for human errors such as spelling mistakes. A site search solution that doesn’t take user errors into account will return…

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Analytics Technology 

Not just a “Dashboard” anymore!

That’s right, the good ol’ “dashboard” won’t be called the same anymore, at least not with all the new features version 2 comes with. With beta version rolling out, the new intuitive interface offers advanced controls over its former “dashboard”, giving you full-control of the service. See the full list of features here. With a formidable amount of expertise on various e-commerce verticals and thorough research on visitor shopping patterns helped us encapsulate some really useful features into the controller that merchandisers, analysts, and even developers can use. Getting Right…

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Analytics Events Industry News 

Throwback Thursday: When Unbxd Went to IRCE 2015, The World’s Largest eCommerce Conference

It’s that time of the year again! If you’re a part of the online retailing community, you’re probably aware that IRCE is one of the biggest events in the industry on the planet! IRCE is special event for Unbxd, because it not only provides us with the opportunity to network with some of the retail industry stalwarts from across the globe, but also gives us a chance make a valuable contribution to their companies’ revenue through technology and industry best practices. Unbxd at IRCE 2015: Same time, last year The…

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Analytics Product Discovery Shopper Behaviour Insights Site Search 

Who Are Your Most Valuable Ecommerce Customers?

Ecommerce retailers would often notice that not all their customers are created equal; some provide more revenue as compared to others. Identifying these customers is critical for any business, in order to optimize customer acquisition costs & maximize profits. At Unbxd, we’ve recently come across a startling site search trend – that nearly 50% of the 20 million daily search queries we serve come from repeat visitors. Not only are these ‘qualified leads’ for ecommerce sites but might actually convert with little or zero acquisition costs. Basically, these users are…

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