Ecommerce Site Search Experience[/caption]
“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply.B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could learn from B2C ecommerce best practices. But, blindly adopting them would not serve the purpose because behavior and needs of B2B buyers significantly differ from those of B2C buyers. Site search solutions for B2B ecommerce need to consider the unique traits of B2B buyers. For example, the incidence of repeat purchases is high among B2B buyers. Hence, it is imperative that B2B buyers have a quick and easy access to reorder past purchases.