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Product Information Management (PIM): Food for AI?

By definition, Product Information Management or PIM is a systematic approach to organize all the data an organization has or uses about their products.  Last week I discussed how organizations have the ability to make experiences better by adding discipline through enhanced use of their Product Lifecycle Management (PLM), in this article we will discuss how using the train depot of PIM can drive more effective use of product information when machine learning or artificial intelligence gets involved. At its core, PIM systems take the data an organization has about…

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Site Search and Product Lifecycle Management

A long time ago while sitting with then Lands’ End CEO Edgar Huber I remember him saying something that stuck with me till this day, ”Joel, you can make the best website in the world, but if the product is no good it won’t matter”.  It was a magical phrase that made me look at how I envisioned my websites, and especially with apparel, completely differently.  Undoubtedly, as an e-commerce and digital marketing leader with a heritage steeped in User Experience and implementing Site Search systems it was and is…

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