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Broken Site Search? Quick ways to fix it!

Did you know that 8 out of 10 Americans shop online? About 79% of U.S. shoppers find what they want and order them via the Internet. And still, 42% of companies completely ignore the on-site search. Looking at the stats, we realize how deeply we are engaged with online shopping and how some companies still don’t prioritize fixing a broken search system.  Let’s consider the upcoming holiday season.  This is the time of the year when merchandisers, both online and offline, ready their holiday catalogs for shoppers to splurge. But…

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The Many Hats of Search

Our one-stop destination for anything that we desire to know is the “Google” search bar. Isn’t it? The easy-breezy search bar looks simpler but what lies inside is a complex algorithm giving you results in a mere 0.23 seconds. Google’s search page is tagged as the one landing page for getting answers to user queries, gathering information, or maybe looking for another website. We trust Google’s search results because: -the time taken to display the results is extremely fast  -the results are highly optimized -it indexes the websites to show…

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