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Personalization Product Recommendations 

Marketers, Pick Personalized Recommendations Over Content-Based Recommendations Anyday

While a lot has been written about the importance of personalization, a recent report by Retention Science suggests that only about 50% of online retailers in the US offer personalized product recommendations. Source –MarketingProfs Though the importance of product recommendations is reflected in the fact that 76.4% of sites in the IR Top 500 offer recommendations, there is a clear disparity between the number of retailers offering content-based recmommendations and the ones offering *truly personalized* recommendations. So whats the difference and why does it matter? Content-based recommendations traditionally employ collaborative filtering…

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Site Search 

Why Site Search Should be the Top Priority for Online Beauty Retailers

Although, the beauty and personal care ecommerce segment constitutes about 4.5% of the total category, the recent growth in online shopping for this vertical and the presence of subscription based services like Birchbox, signals a shift in the buying behavior from offline stores to online portals. Online merchandizers have traditionally been led to believe that the key to providing a superior shopping experience on beauty and personal care sites is to replicate the experience shoppers have in the offline world. To be fair, that isn’t bad advice. It’s what we’ve…

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Analytics Personalization Product Recommendations 

2 Simple Ways To Enhance Product Discovery On your Ecommerce Site

I recently came across an interesting post by Hiroshi Mikitani, CEO of Rakuten Inc. where he wrote “In our vision of e-commerce, shopping is not a utilitarian function, but instead, a process of discovery.” Unhindered product discovery allows shoppers to view more products which then leads to greater conversions. The key word here is unhindered. The question is, how do you help visitors discover more products on your online store when you have a huge collection of products. A very obvious answer is site search. While site search does help…

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Merchandising Site Search 

Holiday Season Protip – Landing Pages For Key Visitor Segments

Last week we spoke about creating curated landing pages for the holiday season. While creating a themed landing page is a step in the right direction, it’s not enough. Today, I want to share a way to make sure your curated landing pages convert holiday window shoppers into customers. A simple, no frills way to strengthen the purchase intent in your visitors and help you make the most of the holiday rush. So what is it? Create relevant landing pages for your top visitor segments Segmentation offers a way to…

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Analytics Merchandising Site Search 

E-Grocers – Did You Know You Could Make Your Customers Convert In 1 Click?

Last week, I wrote about how online grocery retailers can implement the option to search by shopping list and help their customers save time. Now, why is time on site such a critical factor for e-grocers? Well, think about it, customers buying their groceries online are obviously technologically savvy and prefer to save time by shopping online. Now as an E-grocer, isn’t it your responsibility to cultivate an experience that helps your customers shop faster and more accurately? Make Your Customers Convert In Just 1 Click I came across an…

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Analytics Product Recommendations 

4 Brilliant Ways to Use Your Top Sellers That Will Help You Increase Sales

Showcasing your top sellers is a highly effective technique to capture more sales. Your top sellers have “social proof” – the powerful psychological influence that encourages people to do something because other people are doing it. Your top sellers are saying “Not only is this something that has already been purchased, it has been purchased frequently, and by different people”. Giving your customers and potential customers a list of your top sellers is extremely powerful.  Top seller lists influence us all the time: Books, for instance. The book publishing industry is…

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Merchandising 

Online Merchandizing 101 – Create Curated Landing Pages For The Holiday Season

With the holiday season fast approaching, it’s time for ecommerce sites to focus on holiday profits. According to Statista “ In 2013, retail e-commerce sales during November and December amounted to 46.55 billion US dollars during holiday season, up from 42.29 billion US dollars in 2012.” And this year, the number is only going to rise higher. More people are planning to shop online this holiday season instead of heading to crowded stores. So, is your ecommerce site prepared for the big holiday rush? What is the one thing you…

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Analytics Product Recommendations 

Holiday Season Protip – Make Gift Selection a Breeze For Your Visitors

With the holiday season approaching, online shoppers around the world will soon begin to look for gifts for their loved ones. As as online retailer, the most important question you should be asking yourself is, ‘How are you making it easy for visitors to find and select gifts this holiday season?’ With the sea of bargains surrounding them and the frustration of last minute shopping, your visitors are poised to bounce at the slightest inconvenience. So what can you do to make gift selection easier? To answer this question, I…

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Analytics Site Search 

The #1 Way Your Customers Can Save Time While Buying Groceries Online

Site search is an integral part of online grocery sites. Something we’ve seen time and again is that on an online grocery site, customers usually have a clear idea of what they want. A usability study of Australian online supermarkets revealed that, on average, 70% of site users employ a web site’s search engine, and 43% believe that the search engine is the most important feature on a site (Bannister). In fact, a great shopping experience on a grocery site isn’t dictated by time on site. Quite the opposite actually…

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Analytics Site Search 

This Week Under the Site Search Scanner – Merrell.com

This week, we’re introducing a new weekly series where we’ll grade an ecommerce site on it’s Site Search. Having worked with several clients to help them improve site search, we’ve shortlisted certain crucial parameters like autocomplete, context awareness, relevancy and more which are critical to a superior site search experience. Based on these features, I’ll review a new ecommerce site every week and see where they excel and where they can probably do a little better. Today, under the site search scanner is Merrell.com. Merrell.com is a popular US-based store,…

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