How relevant is Black Friday in a world where great deals come by almost all year round, drones deliver purchases at your doorstep, and social media is the primary medium influencing purchase decisions? That’s a loaded question to answer when you’re on the verge of yet another holiday shopping season. A recent survey by Accenture revealed majority of consumers in the US plan to do their holiday shopping online. Cyber Monday has officially overtaken Black Friday as the most anticipated holiday sales day in the US. We bring you the most important elements to consider while preparing for the holiday shopping season. Dig right in.
Ever get the feeling that your YouTube suggestions might know you better than you know yourself? Yes, reader, it’s time to concede that the machines