How relevant is Black Friday in a world where great deals come by almost all year round, drones deliver purchases at your doorstep, and social media is the primary medium influencing purchase decisions? That’s a loaded question to answer when you’re on the verge of yet another holiday shopping season. A recent survey by Accenture revealed majority of consumers in the US plan to do their holiday shopping online. Cyber Monday has officially overtaken Black Friday as the most anticipated holiday sales day in the US. We bring you the most important elements to consider while preparing for the holiday shopping season. Dig right in.
Introduction Everyone is super thrilled as the holiday season is close approaching. Due to this pandemic, we all forgot about in-store shopping and relied on