Improving CX and conversions using AI-Powered Site Search
Ashley HomeStore is America’s largest furniture retailer. A household name in the US for over two decades, it sells top quality furniture online, and at over 450 stores in the US and over 600 locations worldwide.
Ashley HomeStore’s parent, Ashley Furniture Industries is the world’s largest furniture manufacturer.Business Challenges
Ashley Homestore has a large and loyal customer base. However, Ashley found that their online sales were declining while their in-store business was thriving. Probing further into the issue, Ashley found that their site search usage was high but so were their search exit rates and bounce rates.
The search results page took a long time to load and often returned irrelevant or no results at all. Often, shoppers could not find what they were looking for, and this lead to low conversion rates, adversely affecting customer retention and the online Ashley brand.Read the complete Case Study to know: