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Ensuring a profitable holiday season for retailers

6 Ways to Increase the Basket Size this Season

Average Order Value or AOV is one of the top metrics tracked globally to measure performance of eCommerce businesses. Simply put, AOV corresponds to the total revenue in a time period upon total number of orders.

For eCommerce, it’s essential to increase AOV as it directly correlates to having more revenue, from lesser customers – a win- win situation.

This concept takes even more centre stage during the holiday season as typically customers spend more.

Join Ashwath Khakhinidi, VP Corp. Marketing at Unbxd and Curt Brown, senior sales engineer at Unbxd as they dig deeper into how you can increase your AOV in the holiday season, with in depth analysis of AI based site search and personalization functionalities.


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