On an ecommerce site, customers follow a specific path to purchase. They go through various phases of the purchase journey, i.e. from discovering products on your site, selecting & comparing products, to making the final purchase.
To optimize this customer journey you need to understand the customer mindset, what they’re expecting and how you can personalize each stage of their journey.
This ebook is your guide to understanding the 4 stages of the customer purchase journey, the customer’s mindset as they go through each stage and how product recommendations can help personalize their journey to create a memorable shopping experience.