Building your e-commerce merchandising toolkit part – 1

E-commerce merchandising is not easy to start with. If you don’t have the tools of the job, it will probably be the hardest thing in the world. Your tools should be such that your merchandising machine involves the least amount of human effort while generating maximum customer happiness. These are not simply ideas that sound good but goals that translate into real merchandising scenarios.¬†With the right tools, you too can achieve Zappos-style customer satisfaction. The problem arises when either the tool does not support your use cases or there isn’t…

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