Purchase process is iterative, you savvy!

If shopping online wasn’t cumbersome enough already, we’ve also gone ahead and made the most boring part of it the longest. It turns out that it takesĀ 5.08 steps on averageĀ for a shopper to just check-out a product and that does not even account for the number of clicks and other steps it takes to first get to the check-out phase. I can, on the other hand, imagine why we end up with abominations such as a long purchase process. It is called over-simplifying it to fit it in a simple…

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