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5 Keys to Unlock the Best Site Search Experience for B2B Buyers

“They’re [B2B buyers] often the people given lists from other departments and employees about what they need, and it’s their job to place the order,” – Harley Thomas, senior director of corporate and digital marketing at ibSupply. B2B ecommerce is rapidly moving towards “consumerization.” B2B buyers are increasingly using Amazon and Google in their personal capacity, and this heavily influences their expectations when they visit B2B sites for official procurement. B2B ecommerce retailers must adapt their user experience to meet these changing buyer expectations. To achieve this, B2B e-tailers could…

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A Definitive Guide to Ecommerce Search UX

Part 1: The Essential Components of a Great Site Search Experience “Lead them to what they seek.” Shoppers interact with your site in three ways: They search, browse, or use onsite recommendations.   Of the above three paths, shoppers who use site search are highly intent driven, meaning they know what they are looking for. They also have the highest potential for conversion. Many shoppers start their search for products on Google and then navigate to an ecommerce site. But this behavior is beginning to change. Shoppers are increasingly using…

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