In one of my previous blogposts, I wrote about Our Experience at eTailing India Expo 2014, Mumbai. At the event, we had organized an interesting survey to understand the state of ecommerce site search in India. The survey respondents included 227 ecommerce technology & marketing professionals from small & large ecommerce companies including Shopclues, Trendin, Shoppers Stop, Homeshop 18 and more.
The much awaited survey results are out and can be downloaded here. This survey covers biggest concerns ecommerce sites have about site search, the features they’re most interested in and how they use their site search data to supplement marketing campaigns.
Key Learnings and Takeaways from the Ecommerce Site Search Survey
The survey gives some great insights into how ecommerce companies approach site search and what are the biggest problems they face. Here are some snapshots of the results from the site search survey-
Found it useful? Click the button below to download the full survey.
How Important is Site Search?
Site search is one of the most integral interaction points for an ecommerce site. Not only are visitors that search more likely to convert but relevant search also enhances a visitors on-site experience.
“On e-commerce sites, up to 30% of visitors will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes.”
1. Site search can be used as a potential data mining resource to improve the ROI of your company dramatically – simply by identifying the terms that are used in the searches and items that are more frequently searched for.
2. By keeping a track of search reports, ecommerce retailers can respond to the behavioural changes of the user and hence improve user experience greatly.
3. The rich site search data can be skillfully used to refine content marketing, email campaigns, as well as merchandizing efforts.
We’d love to know what you think of the results of the Ecommerce Site Search Survey and how this data has helped you. If you have any other insights, please share them in the comments as well!