Product Discovery Site Search 

The Curious Case of the 12 Types of Ecommerce Site Search Queries

This is a 4 part series on how to deliver a stellar a site search experience. In this post we will take you through the different types of search queries customers use on eCommerce sites, and some of the prerequisites to build an intelligent site search that is capable of solving these query types. Site Search is an integral part of the product discovery experience on ecommerce sites and customers have now come to expect an accurate & user-friendly experience while shopping online. For customers, search is an easy and…

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Product Discovery 

3 Compelling Ways to Capture Your Customers’ Attention on Your Shopify Store

Your store needs a makeover. There is probably something you could be dedicating your time to make your Shopify shop  incrementally more captivating. But you know what? Forget about the incremental. I want you to save your time and focus on the 20%; the smallest changes that have the highest impact. This post is exclusively to help improve the appeal of your store and further capture your current customer’s attention. The following suggestions don’t directly help improve sales and traffic, so don’t read this piece with that in mind. Here…

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Analytics Product Discovery Shopper Behaviour Insights Site Search 

Who Are Your Most Valuable Ecommerce Customers?

Ecommerce retailers would often notice that not all their customers are created equal; some provide more revenue as compared to others. Identifying these customers is critical for any business, in order to optimize customer acquisition costs & maximize profits. At Unbxd, we’ve recently come across a startling site search trend – that nearly 50% of the 20 million daily search queries we serve come from repeat visitors. Not only are these ‘qualified leads’ for ecommerce sites but might actually convert with little or zero acquisition costs. Basically, these users are…

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Analytics Industry News Personalization Product Discovery Site Search 

[Ebook] 5 Must-Have Site Search Enhancements for Fashion Ecommerce

A decade ago, retailers believed that people wouldn’t buy fashion products online as they want to experience the touch and feel of products before making a purchase. But ecommerce has changed the way people shop and more and more people are getting comfortable with shopping for fashion online. According to an Emarketer report, online sales of clothing and accessories will continue to grow year over year at a rate faster than even the electronics and books segment, with sales reaching $73 billion by 2016. This opened up a whole new…

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Merchandising Personalization Product Recommendations 

Customer Spotlight: The Kewl Shop

At Unbxd, we’ve been fortunate to work with some of the most innovative companies and help them overcome their business challenges with our personalized solutions. This edition of our Customer Spotlight series highlights thekewlshop.com, an online store that offers trendy women’s fashion apparels. The Kewl Shop started in 2013 and has quickly grown to become one of the top 150K websites in the world. It is founded by Charles and his business partner Sasi with an objective to provide quality women’s clothes at value for money prices. Charles, the founder…

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Analytics Industry News 

Black Friday & Cyber Monday 2014: Emerging Ecommerce Trends

Black Friday & Cyber Monday are the two biggest shopping days in the United States. With the manic shopping days just behind us, it’s now time to see how the industry grew over the course of a year and look at some of the emerging trends. As we’re now coming to see, online sales this time around have surpassed all previous records to make Cyber Monday the biggest online spending day in the US history. According to a comScore press release, “Cyber Monday Exceeded $2 Billion in Desktop Sales for…

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Industry News Personalization Product Recommendations 

Customer Spotlight: Pura Vida Bracelets

At Unbxd, we’ve had the pleasure of partnering with some of the most innovative customers to offer solutions for various types of business challenges. Today, our customer spotlight highlights Puravidabracelets.com, an online store offering authentic hand-crafted bracelets  made by artisans in Costa Rica. Puravidabracelets.com was founded by Griffin Thall and Paul Goodman, who started the business to inspire change by showing their team of artisans an opportunity they never knew existed. Their team is composed of young, conscience-minded individuals looking to make the world a better place. Key Challenges faced…

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Analytics Personalization Product Discovery Product Recommendations Site Search 

Ebook : The Ultimate Guide to Ecommerce Conversion Optimization

The biggest reason website visitors leave without completing a purchase isn’t because they weren’t interested in buying, it’s because they got distracted or frustrated at some point in the process. By simplifying the purchase process, you can take away those barriers that keep visitors from converting. Getting a double-digit revenue lift from your conversion optimization efforts requires a thorough understanding of dynamics behind a successful shopping experience and your conversion funnel. It is imperative to optimize the entire shopping experience for your visitors, right from the time they land on…

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Personalization Product Recommendations 

[Infographic] Personalizing The Online Customer Journey

Today’s retail environment is undergoing a dramatic shift as customer expectations are reaching new highs. Customers demand a personalized shopping experience, tailored to their exact preferences. It is imperative for retailers to optimize the entire shopping experience for customers, right from the time they land on their site till they checkout. In order to offer superior on-site personalization, retailers should understand how customers engage at different levels on their site, what their mindset is, and what they’re looking for. In this infographic, I’m tackling an important part of on-site personalization…

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Analytics Product Recommendations Site Search 

6 Must-Haves to Stop Losing Your Customers’ Attention

The following is a guest post by Melissa Tsang from ReferralCandy. A successful and enjoyable shopping experience doesn’t just come at the point of sale. Shopping strategy can be different for different customers. Some people hunt for bargains or the perfect shoe, others want latest items. Knowing how to engage customers, with all their varied tastes and preferences, is the challenge that all business face. The longer you can keep your potential customers on your site, the likelier they are to buy. These graphs and numbers from SumAll illustrate this well. Customers…

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