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E-Commerce Weekend Reading: India festive season, eBay redesign, customer experience & more

Here are some interesting articles on the internet from the past week about online retail and e-commerce:

  1. 350% Growth in Indian E-commerce Expected in Festive Season
    Assocham and Forrester project a 350% growth in e-commerce revenue in India this festive season.
  2. Best Buy’s New E-Commerce Head Aims to Unify Bricks and Clicks
    Scott Durchslag takes charge of Best Buy’s online retail and talks about bringing together offline and online retail.
  3. Anatomy Of A Redesign: How eBay Pieced Together A New E-Commerce Machine
    How eBay has redesigned to improve personalized targeting.
  4. Software Is Eating Marketing
    Jeff Bussgang takes a cue from Marc Andreesen’s article last year to show why marketing function is being disrupted by software.
  5. When Does the Customer Experience Begin?
    Shows why it is important to know that a customer’s lifecycle begins when the Need arises and the need to map the lifecycle to help customers through awareness to purchase and adoption.

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